VP of Business Development

Overview

Lead with Purpose. Grow with Impact. Shape the Future of Hospice.

Essential Functions of Position

• Lead and manage hospice sales functions across assigned regions.
• Develop and implement effective sales methodologies to support referral and census growth.
• Analyze and assess sales strategies, methods, and performance metrics to drive continuous improvement.
• Collaborate in developing sales budgets and strategic growth plans.
• Identify and capitalize on new marketing and business development opportunities.
• Provide guidance, coaching, and accountability to sales professionals and leaders.
• Build strong relationships through targeted outreach, referrals, and presentations.
• Represent the organization at community and industry events to promote brand visibility.
• Partner with clinical and operational leaders to align business goals and optimize outcomes.
• Lead efforts in hiring, onboarding, and training high-performing sales teams.
• Monitor and drive performance to meet or exceed admissions, census, and revenue goals.
• Ensure compliance with all corporate policies and healthcare regulations.

About You

• Specialized Knowledge/Skills: Deep understanding of state and federal hospice regulations and guidelines.
• Experience with budgeting, financial reporting, and P&L analysis.
• Strong leadership and problem-solving capabilities.
• Comfortable with CRM and digital reporting tools.
• Excellent organizational, communication, and team-building skills.
• Able to manage multiple priorities and adapt quickly.
• High level of professionalism, integrity, and follow-through.

Education/Experience

• Bachelor’s degree required; Master’s degree preferred.
• Minimum 5+ years of healthcare sales leadership experience.
• Experience managing other sales leaders.
• Proven success in developing and executing growth strategies in hospice or home health.

Licenses/Certifications

• Valid driver’s license and automobile liability insurance required.

Training/Technology Requirements

• Proficient in Microsoft Excel and PowerPoint.
• Experience analyzing and presenting data from electronic systems.

Travel Requirements

• Travel required up to 60%.

We Offer Benefits For All Associates

• Competitive Pay.
• 401(k) with Company Match.
• Career Advancement Opportunities.
• National & Local Recognition Programs.
• Teammate Assistance Fund.
• Additional Full-Time Benefits:
• Medical, Dental, Vision Insurance.
• Mileage Reimbursement or Fleet Vehicle Program.
• Generous Paid Time Off + 7 Paid Holidays.
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care).
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN).
• Free Continuing Education Units (CEUs).
• Company-paid Life & Long-Term Disability Insurance.
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC).

Join a mission-driven team and help expand access to high-quality hospice services nationwide.

Lead. Develop. Deliver results.

Legalese

• This is a safety-sensitive position.
• Employee must meet minimum requirements to be eligible for benefits.
• Where applicable, employee must meet state specific requirements.
• We are proud to be an EEO employer.
• We maintain a drug-free workplace.
• ReqID: 2026-140360
• Category: Sales and Sales Leadership
• Position Type: Full-Time
• Company: Gentiva Hospice