VP North American Agriculture Sales/Marketing
Banjo Liquid Handling Products · Crawfordsville, IN · 2 wk ago
MarketingFull-time
The Role
The VP of North American Agriculture Sales and Marketing, reporting to the Agriculture Group President and a member of the Agriculture Leadership Team, will be responsible for leading a team of sales and marketing professionals that will drive the profitable growth strategies for both Banjo and KZValve brands, through partnerships with OEM’s and development of various channels.
Responsibilities
- Lead the NA Sales and Marketing Team to identify and execute profitable growth opportunities.
- Create intimate, relevant customer experiences with OEM’s and users through digital marketing, relationship management and channel development.
- Develop and deploy meaningful, consistent VOC and customer scorecards to focus and improve commercial performance.
- Understand, define and develop a multi-faceted, value added channel strategy with partnerships that are extensions of the Banjo/KZValve customer experience.
- Generate a well-defined, value-based, pricing strategy that drives continuous margin expansion while increasing customer usefulness.
- Provide impactful data analytics and market insights to business leadership to assist in strategic business development, lead generation and sales strategies.
- Enable sustainable growth using foundational, repeatable commercial process measured by KPI’s.
- Link digital marketing, data analytics and operational processes to maximize efficiencies.
- Cultivate a strong culture of customer obsession, always keeping customer central to our focus.
- Craft IDEX Agriculture Group’s strategic and annual operation plans through collaboration with Innovation, Strategic Marketing, Operation and Global Teams derived from a vigorous knowledge of markets, trends, competition and technology as it relates to our vision and capabilities.
- Operate as a key contributor to Sales Operations, including SIOP process with demand forecasts from sales team and other incoming customer intelligence.
- Act as a senior leader, operating as a highly engaged, steward of the business’ goals, actions and reputation.
Requirements
- 10+ years of Sales and Marketing Management experience in the Agriculture industry is required.
- Demonstrated expertise in B2B sales with strong involvement in diverse channels and go-to-market strategies.
- Bachelor’s degree in related field or equivalent experience; MBA preferred.
- Strong understanding of digitalization of marketing and sales operations and CRM system optimization.
- Acute business and financial acumen.
- Prior experience operating within a manufacturing company.
- Results driven with high personal and team accountability.
- Strong analytic skills leading to business and strategic insights.
- Influential communication / negotiation skills.
- Experience driving results through servant leadership and development of a highly-engaged team.
- Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook).