VP, Field Marketing, North America

What You’ll Be Doing

• Own the overall North America field marketing strategy, setting priorities and an annual/quarterly plan that aligns to global go-to-market plans and the product roadmap.
  • Partner with Corporate & Product Marketing and regional Sales leadership to ensure campaigns and programs reflect current product priorities, competitive positioning, and regional buying dynamics.
  • Own budget optimization for the region, allocating spend across programs, team, and partners to maximize pipeline return on investment.
• Manage, develop, and coach a team of field marketers embedded across multiple industries, setting individual and team goals and tracking performance against them.
  • Establish shared standards, playbooks, and best practices so field marketing execution is consistent and repeatable regardless of industry or team member.
• Serve as the initial point of contact for partner marketing in North America, leading development of the regional partner marketing strategy in collaboration with global partner and alliances teams.
  • Build joint go-to-market plans and co-marketing programs with strategic technology and consulting partners that expand pipeline, reach, and credibility in the region.
• Own in-region enablement, ensuring field, partner, and business development teams have the messaging, content, and training needed to execute effectively.
  • Partner with enablement and product marketing functions to localize global assets and messaging for North America audiences.
• Build and manage a healthy, predictable pipeline for North America, tracking program performance and pipeline contribution at both the macro (regional) and individual account level.
  • Partner with sales operations and business development to monitor pipeline health, identify gaps, and adjust program investment in real time.
• Serve as the voice of the North America market internally, gathering and synthesizing account level intelligence, competitive insights, and buyer feedback from the field team.
  • Feed regional intelligence back into messaging, positioning, and broader go-to-market planning, partnering with product marketing and corporate marketing to keep campaigns sharp and relevant.

What You’ll Bring

• 12+ years of B2B technology marketing growth experience, including several years leading and developing field marketing teams supporting complex, enterprise sales cycles.
• Proven track record building a regional field marketing strategy that aligns go-to-market, brand and product priorities and drives measurable pipeline outcomes.
• Demonstrated success managing, developing, and coaching a team of marketers across multiple industries or segments, including goal setting and performance management.
• Experience serving as a lead point of contact for partner marketing, building joint go-to-market plans and co-marketing programs with strategic partners.
• Strong analytical mindset, with experience tracking and reporting on pipeline health and program performance at both the macro and account level.
• Proven ability to manage and optimize a regional marketing budget, making disciplined tradeoffs to maximize pipeline return on investment.
• Excellent executive presence and stakeholder management skills, with the ability to build trusted relationships across sales, product marketing, partner, and executive leadership.
• Experience building in-region sales and partner enablement programs, including messaging, content, and training.
• A high bar for execution quality and a track record of building scalable, repeatable, and measurable marketing processes.
• Bachelor's degree required; MBA a plus.