Sr. Field Marketing Manager, North America

Responsibilities

• Create and implement integrated North America field marketing plans aligned with sales goals.
• Create and execute client-facing campaigns, programs, and events to drive lead generation and revenue.
• Collaborate with Sales, Client Success, Product Marketing, and external agencies to deliver coordinated marketing efforts.
• Utilize account-based marketing strategies and customer insights to support retention and expansion initiatives.
• Manage audience acquisition and logistics for regional and external events to enhance engagement.
• Build strategic programs to help sales teams connect with key executive stakeholders across different functions.
• Monitor and analyze marketing performance metrics, including leads, pipeline, engagement, and ROI.

Qualifications

• 10+ years of B2B marketing experience, focusing on field marketing, demand generation, or campaign management leadership.
• Experience collaborating with enterprise sales teams to enhance account growth and retention.
• Prominent ability to strategize and execute revenue-driving marketing campaigns and events.
• Strong project management and analytical skills for performance optimization using data.
• In-depth understanding of customer lifecycle and account-based marketing principles.
• Exceptional communication and influencing skills with senior sales executives.
• Familiarity with CRM and marketing automation tools, notably Salesforce and Marketo.

Benefits

• Medical, Dental, and Vision insurance.
• Disability insurance.
• Paid Parental Leave.
• 401(k) program.
• Generous Paid time off (PTO).