VP-Marketing & Communications

About the role

This position can be domiciled at any FedEx Freight location within the continental US. You will be required to work onsite at a FedEx Freight location.

Responsibilities

• Develop and execute integrated marketing and communications strategies that support business growth, strengthen market position, enhance brand awareness and reputation, and improve customer and employee engagement.
• Provide executive leadership across the Marketing, Brand, and Communications functions, establishing clear priorities, operating rhythms, performance expectations, and cross-functional alignment.
• Lead the planning, implementation, and evaluation of marketing programs and campaigns across digital, product, content, performance, customer lifecycle, field, event, and other relevant channels.
• Direct market research, customer insights, competitive analysis, and marketing performance measurement to identify customer needs, market trends, growth opportunities, and actions to improve effectiveness and return on investment.
• Partner with Sales and business leaders to develop customer acquisition, retention, lifecycle, and engagement strategies and ensure marketing and communications efforts support commercial priorities.
• Establish and oversee enterprise brand strategy, positioning, identity, creative standards, social presence, and messaging to deliver a consistent and compelling brand experience across customer, employee, and external stakeholder touchpoints.
• Lead the company's internal and external communications strategy, ensuring timely, clear, consistent, and effective communications across appropriate channels.
• Provide executive oversight of employee communications, executive