VP, Market Development

About the role

The Vice President, Market Development is responsible for identifying, evaluating, and accelerating Cboe’s next generation of growth opportunities. This role develops market strategies grounded in customer insights, competitive intelligence, and commercial opportunity to shape emerging businesses and expand Cboe’s addressable markets.

Responsibilities

• Evaluate emerging market opportunities, customer segments, competitive dynamics, and industry trends to identify opportunities aligned with Cboe’s long-term growth strategy.
• Define customer segmentation, value propositions, and market positioning for emerging businesses and new market opportunities.
• Assess evolving customer needs, market adoption trends, and competitive landscapes to inform strategic decision-making.
• Identify new markets, ecosystem opportunities, and commercial growth areas.
• Identify strategic partnerships, distribution opportunities, and ecosystem relationships that accelerate adoption.
• Develop market entry, commercialization, and growth strategies for emerging businesses, including prediction markets, tokenization, digital assets, and future market opportunities.
• Develop business cases and strategic recommendations that support investment decisions and long-term growth.
• Establish success metrics and evaluate market performance to optimize commercialization strategies.
• Lead cross-functional market development initiatives across Product, Business, Sales, Legal, Technology, and Marketing.
• Influence enterprise strategy through customer insights, market intelligence, and commercial recommendations.
• Partner with Institutional Investor Marketing, Retail Investor Marketing, Brand, Digital, Content Strategy, and Communications to ensure integrated go-to-market execution.
• Build organizational alignment around strategic growth initiatives.
• Identify new business opportunities that expand Cboe’s addressable markets.
• Serve as the strategic marketing lead for emerging business initiatives.
• Build scalable frameworks, processes, and best practices that establish the Market Development function and support future growth.
• Represent Marketing as a strategic partner in evaluating and shaping Cboe’s future growth opportunities.

Requirements

• 12+ years of experience in market development, commercial strategy, business strategy, product marketing, consulting, or business development.
• Demonstrated experience evaluating market opportunities and successfully commercializing new products, services, or business models.
• Strong understanding of customer segmentation, market positioning, competitive analysis, and commercialization strategy.
• Passion for financial markets, market structure, innovation, emerging technologies, and identifying new growth opportunities.
• Highly strategic, intellectually curious, and entrepreneurial, with the ability to connect market insights to business opportunities.
• Proven ability to influence senior leaders and drive cross-functional initiatives without direct authority.
• Exceptional communication, storytelling, and executive presentation skills.
• Financial services, exchanges, fintech, digital assets, or capital markets experience strongly preferred.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.

Skills

• Market development, commercial strategy, business strategy, product marketing, consulting, or business development experience.
• Customer segmentation, market positioning, competitive analysis, and commercialization strategy expertise.
• Strategic thinking and problem-solving abilities.
• Ability to influence senior leaders and drive cross-functional initiatives.
• Exceptional communication, storytelling, and executive presentation skills.
• Passion for financial markets, market structure, innovation, emerging technologies, and identifying new growth opportunities.

Benefits

• Fair and competitive salary and incentive compensation packages with an upside for overachievement.
• Generous paid time off, including vacation, personal days, sick days and annual community service days.
• Health, dental and vision benefits, including access to telemedicine and mental health services.
• 2:1 401(k) match, up to 8% match immediately upon hire.
• Discounted Employee Stock Purchase Plan.
• Tax Savings Accounts for health, dependent and transportation.
• Employee referral bonus program.
• Volunteer opportunities to help you give back to your communities.

Pay

The national new hire base pay range for this job in the United States is $-$ per year.

Schedule

This role follows a four day in office work model.

Contact Us

To apply for this position, please contact [Contact Information].