VP, Leads & Advertising

Constellation1 is seeking a VP of Leads & Advertising to own, operate, grow, and evolve our Leads & Advertising business. This end-to-end business-operator role is accountable for the performance, roadmap, and P&L-level health of our lead generation and advertising products—Social Leads, SEM/Website Leads, and HouseValues.com portal leads—and for building the next generation of leads and advertising offerings. The ideal candidate combines strategic instincts, execution discipline, and a bias toward action, with deep expertise in advertising, lead generation, and consumer behavior.

About the Role

This role requires a forward-looking leader who anticipates shifts in buyer and seller behavior, channels, and expectations, evolving our products ahead of the curve. You will modernize operations by shifting from manual, one-off setups to scalable, AI-driven automation, improving efficiency and maximizing advertising spend performance. AI will be leveraged not just for efficiency but as a core tool for building new products and transitioning existing platforms onto AI-enabled infrastructure.

Responsibilities

• Business & Product Ownership:
  • Serve as the accountable owner for the Leads & Advertising business across Social Leads, SEM/Website Leads, and HouseValues.com portal leads, driving volume, quality, delivery reliability, and unit economics.
  • Own the roadmap and prioritization for existing products, balancing near-term performance improvements with longer-term platform evolution.
  • Operate with a P&L mindset, understanding cost-per-lead, delivery rates, renewal/retention economics, and margin across every product and channel to make informed trade-off decisions.
• Advertising & Lead Generation Strategy:
  • Bring deep, current expertise in digital advertising and lead-gen channels—paid search, paid social, programmatic, SEO/organic, portal syndication, and emerging channels.
  • Build and refine acquisition strategy across channels to improve lead volume, quality, and cost efficiency simultaneously.
  • Own the marketing, media buying, and analytics function (internal and agency), directing the testing, scaling, and optimization of campaigns.
• Consumer Behavior & Insight:
  • Develop a rigorous understanding of the consumer (home buyer/seller) journey—intent signals, timing, motivations, and friction points—and translate insights into product and marketing decisions.
  • Use data, research, and direct customer/consumer feedback to identify unmet needs and new opportunities for lead generation and monetization.
• Product Evolution & New Product Development:
  • Evolve existing leads products (Social Leads, SEM/Website Leads, HouseValues.com) based on performance data, agent/customer feedback, and competitive dynamics.
  • Identify, scope, and build the business case for new leads and advertising products and adjacent revenue opportunities, taking them from concept through launch.
  • Evaluate build/partner/buy options for new capabilities, including third-party lead sources, ad networks, and data partnerships.
• Cross-Functional Leadership:
  • Act as the connective tissue between Sales/Agent Operations, Product, Engineering, Marketing, and Data/Analytics to ensure the leads business is resourced and prioritized appropriately.
  • Represent the leads business in executive-level planning, reporting on performance, risks, and opportunities with clear, data-backed narratives.
  • Partner closely with the SVP of Agent Operations and SVP of Product to align commercial priorities with product and engineering execution.
• Automation & AI-Enabled Operations:
  • Lead the transition from manual, one-off setup and optimization of customer accounts and leads products toward scalable, automated operations.
  • Identify, evaluate, and implement automation and AI platforms to improve operational efficiency and maximize advertising spend performance.
  • Use AI as a core tool for building new leads and advertising products and for transitioning existing platforms onto AI-enabled infrastructure.

Requirements

• 7+ years in digital advertising, lead generation, or performance marketing, ideally with direct P&L or business-unit ownership experience.
• Demonstrated expertise in one or more core lead-gen channels (paid search/SEM, paid social, portal/marketplace lead delivery, or programmatic display) and working knowledge across the rest.
• Track record as a product owner or general manager who has taken products from idea to scaled, profitable performance—comfortable owning outcomes, not just outputs.
• Strong quantitative fluency: cost-per-lead, conversion/delivery rates, LTV/CAC, cohort and retention analysis; able to work directly in data to uncover insights.
• Deep curiosity about consumer behavior, with experience translating research and data into product and marketing decisions.
• Real estate, proptech, or other high-consideration/local-services lead-gen experience is a strong plus.
• Operator mentality: high ownership, comfortable with ambiguity, moves fast, and builds credibility through results.
• Excellent cross-functional communication skills; able to influence without relying solely on formal authority.
• Hands-on experience implementing automation and AI-powered platforms—campaign optimization, bid management, workflow orchestration, or similar—to replace manual processes and improve efficiency and ROI.
• Comfortable evaluating and adopting new AI tools quickly, with a track record of using AI to build new products or migrate existing ones onto scalable infrastructure.

What Success Looks Like

• Improved lead volume and lead quality across Social Leads, SEM/Website Leads, and HouseValues.com, with clear, defensible unit economics.
• A living roadmap for the leads & advertising business that balances optimization of current products with a credible pipeline of new product opportunities.
• At least one new leads/advertising product or significant product evolution taken from concept to market within the first 6-12 months.
• A tight, trusted operating partnership with Agent Operations, Product, and Engineering leadership.
• Measurable reduction in manual, one-off account and product setup/management work, replaced by automated, AI-enabled workflows—with clear gains in advertising spend efficiency and team capacity.

Pay

The estimated base salary range for this role is USD $170,000.00 - USD $180,000.00 per year. The posted range is a good faith estimate and reflects factors that are subject to change. Final offer amounts may vary based on job-related factors, including work location, candidate experience and expertise, and other relevant considerations.