VP, Ad Sales
About TEGNA
TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. TEGNA is seeking an accomplished sales leader to serve as Vice President, Ad Sales, leading local advertising sales strategy and performance across our markets. The Vice President, Ad Sales is accountable for driving revenue growth and sales performance across our markets. This leader will lead and develop local sales leaders, establish clear priorities and ensure teams are executing strategies that deliver results for our advertising customers and TEGNA. The successful candidate will have a proven track record of leading sales organizations, developing high-performing leaders, achieving revenue goals and driving consistent execution across multiple markets. The position reports to the SVP, Ad Sales.
Responsibilities
- Provides leadership and direction to local sales leaders across TEGNA, with accountability for advertising revenue and sales performance.
- Leads, coaches and develops local sales leaders, setting clear expectations and driving accountability for revenue and performance goals.
- Develops and executes sales strategies that drive revenue growth across TEGNA's markets and platforms.
- Partners with local sales leaders to strengthen new business development, grow existing advertiser relationships and identify new revenue opportunities.
- Drives a solutions-based sales approach that helps teams deliver effective, multi-platform advertising strategies for clients.
- Establishes clear performance expectations and uses data, forecasting and market insights to evaluate results and identify opportunities.
- Partners with Digital Sales, marketing, finance, revenue operations and other functions to align strategy and execution.
- Identifies and shares best practices across markets to improve sales effectiveness and performance.
- Builds strong sales leadership pipelines and succession plans across the organization.
- Monitors advertising trends, competitive activity and changing customer needs to identify opportunities for growth.
- Leads the monthly sales performance reporting process, ensuring accurate and timely forecasts, clear analysis of results against goals, and accountability for addressing performance gaps and executing corrective action plans.
Requirements
- Bachelor's degree in business, marketing, advertising or related field and 10+ years of advertising sales and sales leadership experience.
- Proven track record of achieving revenue growth and leading sales organizations across multiple markets.
- Demonstrated ability to lead, coach and develop senior sales leaders and high-performing teams.
- Strong understanding of multi-platform advertising sales, including linear television, streaming and digital.
- Strong financial and business acumen with experience managing revenue goals, forecasting and performance.
- Demonstrated success developing and executing sales strategies across a complex, decentralized organization.
- Strong understanding of new business development and client retention strategies.
- Strong analytical skills and data-driven decision-making capability.
- Proven ability to lead change and drive consistent execution across multiple markets.
- Effective communicator and collaborative leader who can influence across all levels of an organization.
- Ability to travel based on business needs.
Benefits
- Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage.
- Fertility, surrogacy and adoption assistance.
- Disability and life insurance.
- 401(k) program offering full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis, with a 100% company match on contributions up to the first 4% of pay, fully vested from day one.
- Nine free virtual doctor's appointments with a physician through Teladoc for all employees and their eligible family members, regardless of participation in TEGNA medical plans.
- 12 free annual therapy sessions with a licensed clinician through Spring Health for all employees and their eligible family members, regardless of participation in TEGNA medical plans.
- Generous Paid Time Off (PTO) as well as nine paid holidays per year.