VP, Head of Marketing

About the role

The Vice President, Head of Marketing is a strategic, innovative, and data-driven leader responsible for shaping and executing the organization's enterprise-wide marketing strategy. This is a high-visibility, enterprise-wide leadership role responsible for shaping The College’s brand, accelerating demand generation, and driving measurable revenue impact across multiple audiences.

Responsibilities

• Drive the long-term vision and annual marketing plan, ensuring all initiatives support revenue, enrollment, brand, and partnership goals.
• Translate enterprise strategy into actionable marketing roadmaps that deliver measurable impact.
• Optimize and scale a high-performing, full-funnel demand generation engine with accountability for marketing-sourced pipeline and continued growth in independent advisory and wealth channels.
• Strengthen brand equity and market differentiation, ensuring consistent storytelling across all touchpoints.
• Oversee integrated go-to-market plans for new programs, partnerships, events, and growth initiatives. Co-lead pricing and packaging strategy and drive program-market fit feedback loop.
• Establish best-in-class measurement frameworks, attribution models (where you can attribute!), and executive reporting dashboard that tie to pipeline metrics ownership.
• Lifecycle marketing optimization: Optimize acquisition, engagement, retention, and lifetime value across student and partner segments. Partner with Business Development to support pipeline velocity.
• Oversee the entire Marketing Technology Stack, including project management, marketing automation, paid media, and data infrastructure to enable scale and personalization. Leverage AI-enabled marketing tools and build a culture of experimentation.
• Build, coach, and inspire a high-performing, collaborative marketing organization focused on working with trust, accountability, and continuous improvement.
• Partner with Academics, Business Development, Advancement, the Centers of Excellence and other functional units to drive unified growth outcomes.
• Identify new channels, audience segments, and revenue opportunities behind a robust foundation of market research.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; Master’s degree preferred.
• 12+ years of progressive marketing leadership experience, including enterprise-level ownership of brand, demand generation, and revenue impact.
• Proven success leading multi-functional teams in a growth-oriented organization.
• Experience influencing executive stakeholders and enterprise strategy.
• Experience in financial services preferred.
• Growth & Performance Orientation: Demonstrated track record of building scalable demand generation engines with measurable pipeline and revenue impact.
• Deep expertise in full-funnel marketing across acquisition, conversion, and retention.
• Experience managing complex B2B and B2B2C ecosystems with multiple personas and buying journeys.
• Strong grounding in modern growth marketing principles (paid media, lifecycle marketing, SEO/AEO, content-led growth).
• Strategic & Analytical Capabilities: Exceptional ability to translate strategy into operational execution and measurable outcomes.
• Advanced proficiency in marketing analytics, attribution models, and performance optimization.
• Experience leveraging data, segmentation, and personalization to drive engagement and ROI.
• Brand & Storytelling: Proven ability to lead brand expansion efforts. Strong editorial instincts and experience building and driving thought leadership platforms.
• Able to translate technical subject matter into compelling, differentiated narratives.
• Technology & Operations: Deep familiarity with CRM platforms, marketing automation tools, and marketing technology systems. The College uses Salesforce and Marketing Cloud NEXT.
• Experience in building scalable processes and operating models across marketing functions.
• Comfort leading digital transformation initiatives.
• Leadership & Influence: Exceptional communicator with strong executive presence. Ability to drive alignment across stakeholder groups.
• A builder mindset with a focus on continuous improvement, accountability, and culture.
• Commitment to developing talent and fostering a high-performance, mission-minded team.

Location

Candidates who live within the local area of the College will be expected to follow the College’s hybrid work schedule, which currently includes onsite attendance approximately twice per month, along with additional in-person participation as needed for meetings, events, and special projects. Candidates residing outside of the local area may work remotely but will be expected to travel to campus or other work-related locations as needed to support meetings, events, and other business activities.

Benefits

• Lucrative Time Off (25-40 Days PTO, Paid Family Medical Leave, 11 Paid Holidays)
• Retirement Savings Plan with Supplemental Contribution and Match
• Tuition Remission and Reimbursement
• Medical, Dental, Vision, and Wellness Benefits
• Company-paid Short-Term and Long-Term Disability
• Flexible, hybrid, and remote work schedules

Pay

The target hiring range is $185,000.00 to $210,000.00 with eligibility for a bonus.

Schedule

The College provides an award-winning culture and offers a competitive total compensation package that includes: