VP, Head of Marketing

About the role

The American College of Financial Services is the nation’s leading accredited institution delivering applied financial knowledge and education. As the College approaches its 100th anniversary in 2027, this is a rare opportunity to shape the next chapter of one of the most trusted brands in financial services. Under the leadership of President and CEO George Nichols III, the College has undergone a transformational evolution—culturally, strategically, and operationally. Since 2018, it has earned national recognition as a 2x Great Place to Work®, nearly doubled enrollment and revenue, and built a modern, lifelong learning platform focused on Specialization, Retirement, and Representation. The institution sits at the center of the financial services ecosystem, partnering with top firms and thought leaders, including Michael Finke, Jeffrey Levine, Lindsey Lewis, Chet Bennetts, and others, to deliver education that drives real-world impact. As The College ascends upon its centennial, it’s committed to accelerating growth and impact across financial services for the benefit of society. The Vice President, Head of Marketing is a strategic, innovative, and data‑driven leader responsible for shaping and executing the organization’s enterprise‑wide marketing strategy. This is a high-visibility, enterprise-wide leadership role responsible for shaping The College’s brand, accelerating demand generation, and driving measurable revenue impact across multiple audiences. This leader will report to and partner with the Executive Vice President, Chief Growth Officer to drive scale and impact, with full ownership of marketing strategy, performance, and team execution spanning: Growth Marketing & Demand Generation, Enterprise Marketing & Go-to-Market Strategy, Brand Experience (Events, Creative, Video), Content & Digital Shared Service. This role offers the chance to architect a modern, data‑informed marketing engine while partnering closely with executive leadership, Business Development, Academics, Advancement, and The College’s Centers of Excellence to define how The College shows up in the market for its second century.

Responsibilities

• Marketing Strategy Development: Drive the long‑term vision and annual marketing plan, ensuring all initiatives support revenue, enrollment, brand, and partnership goals. Translate enterprise strategy into actionable marketing roadmaps that deliver measurable impact.
• Demand Generation Excellence: Optimize and scale a high‑performing, full‑funnel demand generation engine with accountability for marketing‑sourced pipeline