VP, Growth Marketing - edX

Responsibilities

• Own the day-to-day marketing strategy and execution for the edX platform
• Drive growth in platform traffic, learner acquisition, and conversion
• Build the internal marketing capability for the platform
• Define the team structure and partner with CMO in hiring key roles
• Lead SEO and organic discovery strategy for the platform
• Manage the annual paid media budget focused on efficient learner acquisition
• Establish lifecycle marketing programs that move learners from discovery to enrollment
• Partner with product and analytics teams to drive experimentation and performance measurement.

Requirements

• 10+ years of experience in growth, performance marketing, or digital marketing leadership
• Experience leading growth for an international consumer marketplace, digital platform, or large-scale content site
• Demonstrated success driving organic traffic growth and customer acquisition at scale
• Deep experience with SEO, organic discovery, and performance marketing channels
• Experience managing marketing budgets and acquisition efficiency (CAC)
• Experience building and scaling high-performing marketing teams

Qualifications

• Live in the Washington-Baltimore metropolitan area
• Available to come into our Headquarters in Arlington, VA two days a week

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference.

We offer comprehensive benefits (unique per country) and excellent work/life balance. Full-time, U.S. benefits include:

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is $271,000-$305,000, with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws.