VP, Growth Marketing
The Role
ThoughtSpot is seeking a VP of Growth Marketing to lead the company's growth engine across web, paid media, demand generation, and content. This is a senior leadership role for a marketer who can translate company strategy into market momentum, pipeline, and revenue.
This leader will own digital and demand programs that shape how buyers discover ThoughtSpot, engage with the brand, and move through the sales funnel. They will collaborate closely with Product Marketing, Integrated Marketing, Sales, SDR, Regional Marketing, and Marketing Operations to ensure growth strategies align with business objectives and are executed with precision.
Location: Mountain View, CA.
What You’ll Do
Lead ThoughtSpot’s growth marketing strategy across web, paid media, demand generation, and content.
Build and scale a high-performing growth engine that drives awareness, engagement, pipeline creation, and revenue impact.
Own the company website as a strategic growth asset, improving positioning, buyer journeys, conversion, and experimentation.
Set the paid media strategy and investment model across channels, ensuring clear accountability for performance, efficiency, and scale.
Lead demand generation programs that support both new business acquisition and expansion opportunities.
Build a content strategy that supports the full buyer journey, strengthens ThoughtSpot’s market position, and improves conversion at every stage.
Establish a rigorous operating cadence around goals, investment decisions, performance insights, and optimization.
Partner cross-functionally to ensure growth programs are aligned with campaign priorities, segment strategy, regional needs, and sales motions.
Hire, develop, and lead a strong team while building a culture of accountability, experimentation, speed, and high standards.
Who You Are
A proven B2B SaaS marketing leader with deep experience across growth, demand generation, digital, and content.
Strong in performance marketing and conversion, but also strong in judgment, prioritization, and leadership.
Comfortable owning ambitious pipeline goals and making hard calls on tradeoffs, investments, and focus.
Experience working across enterprise and commercial motions, ideally in a high-growth technology environment.
Clear, credible, and effective with peers across Sales, Product Marketing, Operations, and executive leadership.
Track record of building teams and scaling performance over time.
Thrives in a fast-moving environment and motivated by measurable impact.
Preferred Experience
12+ years of experience in B2B SaaS marketing, including senior leadership in growth or demand generation.
Experience driving pipeline and revenue in both product-led and sales-led environments.
Familiarity with analytics, data, AI, or enterprise software markets.
Experience supporting global go-to-market teams across AMER, EMEA, and APJ.
A strong understanding of how AI is reshaping content, digital execution, and growth strategy.