VP, Growth Marketing

About the role

The Role
ThoughtSpot is looking for a VP of Growth Marketing to lead the strategy, performance, and execution of the company’s growth engine across web, paid media, demand generation, and content.

Responsibilities

• Lead ThoughtSpot’s growth marketing strategy across web, paid media, demand generation, and content.
• Build and scale a high performing growth engine that drives awareness, engagement, pipeline creation, and revenue impact.
• Own the company website as a strategic growth asset, improving positioning, buyer journeys, conversion, and experimentation.
• Set the paid media strategy and investment model across channels, with clear accountability for performance, efficiency, and scale.
• Lead demand generation programs that support both new business acquisition and expansion opportunities.
• Build a content strategy that supports the full buyer journey, strengthens ThoughtSpot’s market position, and improves conversion at every stage.
• Establish a rigorous operating cadence around goals, investment decisions, performance insights, and optimization.
• Use data to determine where to invest, where to improve, and where to stop, bringing discipline and clarity to growth decisions.
• Partner cross functionally to ensure growth programs are tightly aligned with campaign priorities, segment strategy, regional needs, and sales motions.
• Hire, develop, and lead a strong team while building a culture of accountability, experimentation, speed, and high standards.

Qualifications

• You are a proven B2B SaaS marketing leader with deep experience across growth, demand generation, digital, and content.
• You can operate at both strategic and operational altitude.
• You are strong in performance marketing and conversion, but equally strong in judgment, prioritization, and leadership.
• You are comfortable owning ambitious pipeline goals and making hard calls on tradeoffs, investments, and focus.
• You have experience working across enterprise and commercial motions, ideally in a high growth technology environment.
• You are clear, credible, and effective with peers across Sales, Product Marketing, Operations, and executive leadership.
• You have a track record of building teams and scaling performance over time.
• You thrive in a fast moving environment and are motivated by measurable impact.

Preferred Experience

• 12 or more years of experience in B2B SaaS marketing, including senior leader ship in growth or demand generation.
• A track record of leading web, paid, demand generation, and content functions at scale.
• Experience driving pipeline and revenue in both product led and sales led environments.
• Familiarity with analytics, data, AI, or enterprise software markets.
• Experience supporting global go to market teams across AMER, EMEA, and APJ.
• A strong understanding of how AI is reshaping content, digital execution, and growth strategy.