VP, Experiential Production

About the role

This role is responsible for overseeing the production of multichannel projects across in-person activations and digital experiences. Key responsibilities include developing a cohesive experiential strategy, managing client relationships, concepting standout experiences that drive social conversation and press coverage, overseeing technical execution across integrated campaigns, managing complex timelines & large budgets, and developing a talented team of producers.

Responsibilities

• Oversee a portfolio of experiential projects and client relationships, ensuring strong delivery, client satisfaction + retention, and continued engagement.
• Serve as the senior strategic lead across a portfolio of clients, setting vision, KPIs, and success frameworks while ensuring consistent delivery of top-tier results.
• Manage a large portfolio client with multiple initiatives overlapping at any given time; experience in the beauty space is a plus, but not required.
• Own the measurement framework for programs across your portfolio, defining how success is evaluated, how results are reported, and how experiential work connects to each client's business objectives.
• Operate as executive producer (or lead producer for larger, more complex programs) on 5-10 programs at any given time, stepping in to guide execution and troubleshoot when needed.
• Understand the technical needs to execute creative concepting, overseeing the fundamentals of each project (timelines, budget, vendor negotiations, permitting, etc) and acting as quality control to ensure every project is best-in-class.

Requirements

• Minimum of 10+ years of relevant experience managing and executing events (agency or in-house), negotiating contracts, creating and managing successful experiential programs, and maintaining a strong network of production partners, vendors, venues, and media relationships.
• You've led an array of projects from pop-ups, to multi-day conferences to product launch events to intimate dinners and mobile activations, and have ample knowledge around permit requirements and application processes in major US markets.
• You've built your career working across strategy, creative, production, and client service, and are looking for opportunities that allow you to flex your well-rounded experiential perspective.
• You have multiple years of experience managing direct reports, understanding how to delegate both up and down to ensure projects are completed on-time and in-line with client expectations.
• You understand multi-channel projects and how to manage an array of vendors across timelines. You're not afraid to dive into the details when the team needs support to get a project over the finish line.

Qualifications

• Experience in the beauty space is a plus, but not required.
• You have a proven track record of developing strategic experiential programs that achieve client goals and KPIs - and keep clients coming back for more.
• You are skilled in working with interdisciplinary peers to create cohesive programs that are stronger than the sum of their parts, and can identify interdependencies with ease.
• You are a compelling, high-impact presenter who commands the room with confidence and clarity. You deliver persuasive narratives that captivate clients, build trust, and win business.
• You are organized, detail-oriented, and can spot a typo a mile away, diligently with formatting, double checks everything twice, and never forgets or misses a deadline.
• You are constantly tuned into culture, events, brand moments, pop-ups, and experiences that people are talking about. You understand what makes something worth showing up to and sharing, and you translate that into ideas that feel relevant, ownable, and impactful for your clients.