VP, Experience
for sections like About the role, responsibilities, requirements, qualifications, skills, benefits, pay, schedule. We need to include only sections that have real specific content.
We need to parse the job posting.
First, there is an introductory paragraph about Medica. That's likely "About the role" or "About the company"? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which sections to include based on content.
We have:
- Intro about Medica: mission, values. Could be "About the role" or "About Medica". Likely "About the role" is appropriate.
- Then description of Vice President of Experience responsibilities: many bullet-like paragraphs. Those are responsibilities.
- Then "Key Accountabilities:" with bullet points (though not bullet list but lines). Those are also responsibilities.
- Then "People Leadership" sub-section: also responsibilities.
- Then "Required Qualifications:" list.
- Then "Preferred Qualifications:" list.
- Then "This position is an Office role...": schedule info (onsite 3 days per week). Also pay range: $264,000-$396,000. Also benefits description: total rewards package includes medical, dental, vision, etc.
- Also mention eligibility to work in US, EEO etc which we should remove as boilerplate.
Thus we need sections:
- About the role (intro paragraph about Medica and mission). Could combine with role description? But we have separate responsibilities.
- Responsibilities: combine the description of VP of Experience duties, key accountabilities, people leadership.
- Requirements: maybe required qualifications.
- Qualifications: maybe preferred qualifications? But they said use Requirements and Qualifications sections. Usually Requirements = required qualifications, Qualifications = preferred or additional qualifications. We'll follow that.
- Skills: maybe not explicitly listed; we could omit if no specific skills list. Could embed within qualifications but better to omit if no dedicated skills.
- Benefits: description of total rewards package.
- Pay: salary range.
- Schedule: onsite 3 days per week.
We must not include filler like "commensurate with experience". Not present.
We must not repeat job title as heading.
We must not include Job ID etc.
We must output only HTML fragment.
We need to use for each section heading, then content:
for each section heading, then content:
for prose,
- for lists.
We need to preserve all substantive information.
Let's extract content.
About the role: The first paragraph(s) about Medica: "Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for. We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration — because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm, and every member feels valued."
That's about the company; we can put under About the role.
Responsibilities: Need to combine the paragraphs describing VP of Experience role, key accountabilities, people leadership.
Let's extract:
"The Vice President of Experience is responsible for defining and advancing a unified, end-to-end experience strategy across Medica’s key stakeholders, including members, providers, brokers, and employer groups. This leader establishes the vision, principles, journey frameworks, standards, governance, and measures required to deliver consistent, integrated, and high-quality experiences across physical, digital, operational, and service touchpoints. Operating in a highly matrixed environment, the Vice President leads primarily through influence, alignment, and shared accountability. The role partners across Growth, Operations, Clinical, Product, Digital, Technology, and other business functions to clarify ownership, prioritize improvements, remove barriers, and ensure teams deliver against defined experience outcomes that support engagement, conversion, retention, and loyalty. The Vice President defines the digital experience “what,” including the vision, priorities, capabilities, and desired outcomes, in close partnership with Technology, which owns solution design and delivery—the “how.” The role also guides journey-related content and communication requirements by establishing experience standards for clarity, consistency, voice, tone, timing, and audience relevance. As Medica’s senior experience leader, this role embeds customer-centered thinking into business processes, investment decisions, and organizational culture while building the measurement, reporting, and feedback mechanisms needed to drive continuous improvement. Performs other duties as assigned."
Then "Key Accountabilities:" with bullet-like lines:
- Enterprise Experience Strategy
Define and lead the enterprise-wide experience strategy across members, providers, brokers, and employer groups
Establish a cohesive end-to-end journey framework spanning acquisition, onboarding, service, and retention
Develop and maintain experience principles, standards, and governance to ensure consistency across all touchpoints
Serve as the organizational expert on experience design and journey optimization
- Experience Outcomes & Measurement
Define and implement enterprise KPIs, SLAs, and experience metrics (e.g., NPS, CSAT, effort, conversion, retention)
Build a measurement and reporting framework to provide actionable insights to senior leadership
Monitor performance across journeys and hold partners accountable for achieving experience outcomes
Drive continuous improvement through data, insights, and feedback loops
- Cross-Functional Leadership & Influence
Partner across Growth, Operations, Clinical, Product, Digital, and Technology to align on priorities and outcomes
Lead through influence to ensure teams are executing work that improves the end-to-end customer experience
Clarify ownership and accountability for experience delivery across functions
Identify and remove barriers to delivering a seamless and integrated experience
Lead the development of an organizational culture that positions experience at the center of everything we do, embedding shared accountability and ensuring every employee understands their role in delivering exceptional experiences
- Digital Experience Strategy (Own the “What”)
Define the digital experience vision and roadmap across stakeholder groups
Identify and prioritize capabilities, features, and enhancements to improve digital engagement
Partner with Technology to translate strategy into execution, ensuring alignment while Technology owns delivery (“how”)
Ensure digital channels are intuitive, consistent, and integrated into the broader experience
- Content Leadership
Lead a centralized content team, including content writers and communications consultants
Oversee development of clear, consistent, and audience-specific messaging across all touchpoints
Facilitate communications across journeys and key moments to ensure alignment, timing, and effectiveness
Establish enterprise standards for voice, tone, and communication strategy
- Journey Design & Optimization
Define and maintain end-to-end journey maps for all key stakeholder segments
Identify critical moments that matter and prioritize improvements to reduce friction and enhance experience
Drive cross-functional initiatives that improve handoffs, coordination, and overall journey performance
Embed a customer-first mindset into business processes and decision-making
- People Leadership
Sets clear expectations, provides ongoing coaching and feedback, and supports employees’ professional growth
Ensures compliance with company policies, employment laws, and HR programs
Promotes engagement, collaboration, and accountability while aligning team outcomes with organizational goals
For Senior Leaders: Provides strategic leadership and people direction by setting vision, developing talent, and ensuring organizational effectiveness, compliance, and alignment with enterprise priorities
We need to format as
- for each bullet. Could group under subheadings? But instruction only says use
for section headings, and
- for any list of duties/requirements/benefits. So we can have a single
- for responsibilities, each
- containing the bullet text. Could also include sub-bullets but not required. We'll just list each line as
- . Might be long but okay.
Now Required Qualifications:
"Bachelor’s degree in business, marketing, healthcare administration, or related field
12+ years of progressive experience in customer experience, digital strategy, marketing, or related discipline
5+ years of senior leadership experience in a complex, matrixed organization
Health plan experience
Demonstrated success driving enterprise-wide experience or transformation initiatives
Proven ability to lead through influence without direct authority
Strong experience with experience measurement frameworks (e.g., NPS, CSAT, journey analytics)"
We'll put under
Requirements
with- .
Preferred Qualifications:
"Experience in healthcare, health insurance, or highly regulated industries
Advanced degree (MBA, MHA, or related)
Experience leading multi-segment (B2B and B2C) experience strategies"
Under
- items. We need to ensure we preserve all substantive info; we can split into multiple
- for each bullet line. Let's list responsibilities lines: From first paragraph before Key Accountabilities: we could treat as a few sentences; but we can also include as
- items? Might be better to keep as
prose for the overview, then
- for the detailed accountabilities.
But instruction: use
- for any list of duties/requirements/benefits. The overview is not a list; we can keep as
. Thus:
Responsibilities
The Vice President of Experience is responsible for defining and advancing a unified, end-to-end experience strategy across Medica’s key stakeholders, including members, providers, brokers, and employer groups. This leader establishes the vision, principles, journey frameworks, standards, governance, and measures required to deliver consistent, integrated, and high-quality experiences across physical, digital, operational, and service touchpoints. Operating in a highly matrixed environment, the Vice President leads primarily through influence, alignment, and shared accountability. The role partners across Growth, Operations, Clinical, Product, Digital, Technology, and other business functions to clarify ownership, prioritize improvements, remove barriers, and ensure teams deliver against defined experience outcomes that support engagement, conversion, retention, and loyalty. The Vice President defines the digital experience “what,” including the vision, priorities, capabilities, and desired outcomes, in close partnership with Technology, which owns solution design and delivery—the “how.” The role also guides journey-related content and communication requirements by establishing experience standards for clarity, consistency, voice, tone, timing, and audience relevance. As Medica’s senior experience leader, this role embeds customer-centered thinking into business processes, investment decisions, and organizational culture while building the measurement, reporting, and feedback mechanisms needed to drive continuous improvement. Performs other duties as assigned.
Then- for Key Accountabilities and People Leadership items.
We'll create
- for each bullet line. Let's compile list items: - Define and
- for any list of duties/requirements/benefits. The overview is not a list; we can keep as
Qualifications
with- .
Benefits: "Medica offers a generous total rewards package that includes competitive medical, dental, vision, executive life insurance, Self-Managed Time Off, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees."
Also mention Short Term Incentive plan, Long Term Incentive plan and Supplemental Executive Retirement Plan earlier: "In addition to base compensation, this position is eligible for Medica’s Short Term Incentive plan, Long Term Incentive plan and our Supplemental Executive Retirement Plan."
We can combine.
Pay: "The full base pay salary range for this position is $264,000-$396,000. Annual base pay salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and or licensures, the position’s scope and responsibility, internal pay equity and external market salary data."
We can keep that.
Schedule: "This position is an Office role, which requires an employee to work onsite at our Minnetonka office, on average, 3 days per week."
We'll put under Schedule.
We must exclude boilerplate: eligibility to work in US, EEO, etc.
Now construct HTML.
We'll start with
About the role
...
ThenResponsibilities
- with many
- for any list of duties/requirements/benefits. So we can have a single
- for each bullet. Could group under subheadings? But instruction only says use