VP, Digital Content – C5271, SEARCHLIGHT

About the role

The Company Our client is a highly successful US-founded, early-learning organisation. The company is actively investing in proprietary digital content to deepen its brand differentiation, drive enrolment, and extend its educational reach beyond the classroom.

Responsibilities

• Define and own the digital content strategy, spanning original programming, app-based experiences, and branded educational media
• Work cross-functionally with the Marketing, Curriculum and Operations teams to ensure content drives measurable outcomes such as enrolment, brand visibility and family engagement
• Oversee distribution strategy across apps, digital platforms, in-centre experiences and potential licensing or partnership channels
• Create the roadmap for original programming, digital experiences and branded educational media
• Develop investment cases for new digital content initiatives, presenting recommendations and performance insights to senior leadership
• Build and lead high-performing creative teams while managing external partners

Requirements

Regular travel to Florida and other content partners will be expected.

Qualifications

• Significant experience in digital content, children’s media or edutainment
• A clear appreciation of what engages young audiences and how to maximise the reach and value of content across multiple platforms
• A strong grasp of digital distribution, multi-platform strategy and audience development within the pre-school entertainment space
• Confidence using data and audience insight to identify trends, inform decision-making and translate findings into clear, actionable strategies
• Previous experience of scaling a digital content proposition within a recognised kids brand would be of particular interest

Skills

With significant experience in digital content, children’s media or edutainment, you will ideally combine creative leadership with a strong understanding of digital content monetisation strategies.

Benefits

We strive to promote equal opportunities for all. We welcome applications regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Pay

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Schedule

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Benefits

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