VP, Digital Content – C5271, SEARCHLIGHT
Guardian Jobs · Johnson County, IN · Today
Full-time
Key Responsibilities
- Define and own the digital content strategy, spanning original programming, app-based experiences, and branded educational media
- Work cross-functionally with the Marketing, Curriculum and Operations teams to ensure content drives measurable outcomes such as enrolment, brand visibility and family engagement
- Oversee distribution strategy across apps, digital platforms, in-centre experiences and potential licensing or partnership channels
- Create the roadmap for original programming, digital experiences and branded educational media
- Develop investment cases for new digital content initiatives, presenting recommendations and performance insights to senior leadership
- Build and lead high-performing creative teams while managing external partners
Requirements
- Significant experience in digital content, children’s media or edutainment
- A clear appreciation of what engages young audiences and how to maximize the reach and value of content across multiple platforms
- A strong grasp of digital distribution, multi-platform strategy and audience development within the pre-school entertainment space
- Confidence using data and audience insight to identify trends, inform decision-making and translate findings into clear, actionable strategies
- Previous experience of scaling a digital content proposition within a recognized kids brand would be of particular interest
Qualifications
Not specified
Skills
Not specified
Benefits
Not specified
Pay
Not specified
Schedule
Not specified