VP of Digital Product

About the role

VP of Digital Product reports to the CEO. Role is US‑remote (headquartered in Los Angeles, CA with an office in New York, NY); employees travel to either office once a quarter. The VP owns the Digital Product organization across Product Management, Product Design, Site Merchandising, and Web Operations, and is accountable for the commercial performance of the store. This is a player‑coach role: setting strategy, leading the team, and personally owning the roadmap for the core shopping experience.

Responsibilities

• Strategy & Roadmap: own digital product vision, strategy, and roadmap; balance near‑term commercial opportunities with longer‑term customer/platform investments; build a single scorecard for the store showing how levers trade off on the same real estate; accountable with Marketing and Merchandising for conversion, revenue, and lead generation through the digital experience.
• Product Management (hands‑on): personally lead the core shopping experience roadmap (discovery, requirements, prioritization, scop