VP, Digital Content – C5271

The company is a highly successful US-founded, early-learning organisation actively investing in proprietary digital content to deepen brand differentiation, drive enrolment, and extend its educational reach beyond the classroom.

About the role

As VP of Digital Content, you will lead the strategy, development, and execution of the company's growing digital content portfolio, building strong links between education, brand, and digital media.

Responsibilities

• Define and own the digital content strategy, spanning original programming, app-based experiences, and branded educational media.
• Work cross-functionally with the Marketing, Curriculum, and Operations teams to ensure content drives measurable outcomes such as enrolment, brand visibility, and family engagement.
• Oversee distribution strategy across apps, digital platforms, in-center experiences, and potential licensing or partnership channels.
• Create the roadmap for original programming, digital experiences, and branded educational media.
• Develop investment cases for new digital content initiatives, presenting recommendations and performance insights to senior leadership.
• Build and lead high-performing creative teams while managing external partners.
• Regular travel to Florida and other content partners will be expected.

Please note that this is not a role focused purely on the creative development of children’s IP.

Requirements

• Significant experience in digital content, children’s media, or edutainment.
• Ideally combine creative leadership with a strong understanding of digital content monetisation strategies.
• Clear appreciation of what engages young audiences and how to maximise the reach and value of content across multiple platforms.
• Strong grasp of digital distribution, multi-platform strategy, and audience development within the pre-school entertainment space.
• Confidence using data and audience insight to identify trends, inform decision-making, and translate findings into clear, actionable strategies.
• Previous experience of scaling a digital content proposition within a recognised kids brand would be of particular interest.