VP, Digital Account Manager

Job Description

This position is a high-visibility role overseeing always-on social programming and integrated campaigns reaching millions of consumers. The ideal candidate is a true digital and social-first leader who thrives in a fast-paced agency environment, understands modern consumer behavior online, and can turn ambitious ideas into flawless execution.

Day-to-Day Responsibilities

• Lead social and digital strategy across integrated campaigns and always-on programming, from strategy through execution
• Serve as a trusted strategic advisor to senior clients, confidently presenting recommendations and influencing decision-making
• Partner across creative, strategy, influencer, paid media, analytics, production, and earned teams to deliver integrated work
• Manage multiple complex workstreams simultaneously while maintaining quality, speed, and attention to detail
• Anticipate client needs, proactively solve problems, and identify opportunities to grow the business
• Champion innovation by staying ahead of emerging platforms, trends, technology, and best practices (including TikTok and other social platforms)
• Create clarity across cross-functional teams, ensuring projects move efficiently and collaboratively
• Take on day-to-day programming responsibilities and absorb workstreams as needed during ramp-up
• Provide strategic direction even when not functioning purely as a strategist — comfortable jumping in to give a point of view

Minimum Requirements

• At least 8 years of relevant experience in digital marketing and communications, ideally at a large agency with strong social media and digital account management experience
• Bachelor's degree or equivalent work experience
• Local to NYC, with ability to be onsite 3 days/week upon conversion to FTE

Preferred Qualifications

• 10+ years of experience leading social and digital programs within an integrated, digital, or communications agency
• Deep expertise in owned social strategy, content development, and integrated marketing
• Exceptional writing, editing, and presentation skills, with the ability to simplify complex ideas into compelling client narratives
• Proven experience leading large teams while fostering a positive, high-performing culture
• Strong executive presence and experience building trusted relationships with senior clients and cross-functional stakeholders
• Demonstrated ability to manage multiple priorities with sound judgment, urgency, and attention to detail
• Experience partnering with creative, strategy, influencer, paid media, and analytics teams to deliver measurable business results
• Genuine interest in fashion, retail, and shopping/consumer behavior
• Highly organized, proactive, and comfortable operating independently in a fast-paced environment