VP, Corporate Affairs and Marketing
Summit Utilities · Little Rock, AR · 3 wk ago
Marketing$127k/yrFull-time
About the role
The Vice President of Corporate Affairs & Marketing leads enterprise-wide strategies that strengthen Summit Utilities' and Peaks Renewables’ reputation, stakeholder relationships, brand presence, and public positioning across a multi-state footprint. This executive oversees government affairs, marketing, public relations, community engagement, charitable giving, stakeholder engagement, corporate communications, and crisis communications in a coordinated, strategic way.
Primary duties and responsibilities
Corporate Affairs & Stakeholder Engagement:
- Lead enterprise corporate affairs, stakeholder engagement, and communications strategies for Summit and Peaks.
- Develop and direct government affairs and legislative engagement across all operating territories.
- Oversee and integrate external affairs functions (government affairs, media and public relations, community engagement, corporate and crisis communications, stakeholder outreach, charitable giving/sponsorships).
- Serve as a strategic advisor to executive leadership on reputational, political, regulatory, and stakeholder matters.
- Build and maintain strong relationships with elected officials, regulators, community leaders, trade associations, business organizations, and other key stakeholders.
- Lead enterprise reputation management, strengthening customer trust, community relationships, and stakeholder confidence.
- Develop proactive engagement strategies that support business priorities, infrastructure projects, and regulatory initiatives.
- Lead crisis communications planning and response, including strategic messaging, media coordination, and stakeholder communications.
Marketing & Brand Strategy:
- Develop and oversee integrated, enterprise-wide marketing and brand strategies that support growth, customer engagement, and corporate reputation.
- Lead marketing, advertising, and brand management teams across operating companies and subsidiaries.
- Strengthen brand awareness and customer trust across diverse service territories and segments.
- Ensure alignment between corporate strategy, operational priorities, customer communications, and public messaging.
- Manage brand positioning and messaging across digital, print, media, community, and corporate channels.
- Oversee internal and external communications strategies that enhance employee engagement and stakeholder trust.
Community Engagement & Corporate Giving:
- Oversee community engagement strategy and charitable giving programs across all service territories.
- Develop and maintain partnerships with nonprofits, educational institutions, business groups, and community organizations aligned with company priorities and values.
- Lead corporate sponsorships, philanthropic initiatives, and employee/community engagement efforts.
- Ensure community investments support long-term relationship building and strengthen the company’s regional reputation.
Leadership & Organizational Management:
- Build, lead, and develop a high-performing corporate affairs and marketing team.
- Foster strong cross-functional collaboration across departments and subsidiaries.
- Partner with operations, regulatory, customer experience, legal, safety, business development, and executive leadership on coordinated enterprise initiatives.
- Manage departmental budgets, strategic plans, and performance metrics.
- Establish processes, governance, and communication protocols for effective coordination of corporate affairs and marketing activities.
- Promote a culture of collaboration, accountability, responsiveness, and strategic thinking.
Education and work experience
- Bachelor’s degree in communications, Public Relations, Marketing, Journalism, Political Science, Business, or related field preferred.
- Minimum of 12 years of progressively responsible experience in corporate affairs, public relations, marketing, government affairs, communications, or related leadership roles.
- Demonstrated experience leading enterprise-level communications, stakeholder engagement, public affairs, or marketing strategies.
- Utility, energy, infrastructure, regulated industry, or multi-state operational experience strongly preferred.
- Experience managing complex stakeholder environments and reputational issues preferred.
- Experience leading cross-functional initiatives and managing external consultants and agencies preferred.
Knowledge, skills, abilities
- Exceptional strategic thinking, leadership, and executive communication skills.
- Strong executive presence with the ability to influence and collaborate across all levels of the organization.
- Demonstrated ability to navigate complex political, regulatory, and stakeholder environments.
- Extensive experience working with media, government officials, community leaders, and external partners.
- Proven ability to lead integrated communications and marketing strategies across multiple audiences and geographies.
- Strong understanding of customer engagement, brand strategy, and reputation management.
- Ability to build trusted relationships internally and externally.
- Ability to manage multiple priorities and operate effectively in a fast-paced environment.
- Superior written, verbal, and presentation skills, including strong proficiency in PowerPoint.
- Strong judgment, discretion, and crisis management capabilities.
- Experience managing consultants, agencies, budgets, and cross-functional teams.