VP, Marketing & Communications

Key Responsibilities

• Communications Leadership
• Establish the Function
• Develop a Communications Strategy
• Partner with Strategic Ventures on External Communications
• Oversee Reputation Management
• Brand Strategy and Positioning
• Brand Ownership
• Shape and Articulate the Spatial AI Category Narrative
• Work with Strategic Ventures on Brand Architecture
• Collaborate on Value Propositions and Strategic Publications
• Team Leadership and Organizational Design
• Manage the Department
• Define KPIs, Performance Rhythms, and Collaboration Models
• Product Marketing and Market Narrative
• Translate Technical Capabilities into Clear Value Propositions
• Lead Messaging for Cupix Products and Offerings
• Collaborate with Strategic Ventures on Product Messaging
• Support Product Launches, Roadmap Communication, and Customer Education Programs
• Growth and Demand Generation
• Build a Modern Demand Generation Engine
• Drive Campaigns, ABM Programs, Partner Co-Marketing, and Lifecycle Marketing
• Support Product Launches, Roadmap Communication, and Customer Education Programs
• Align with Sales Leadership for Pipeline Growth, Improved Conversion, and Predictable Forecasting
• Strengthen Product-Led Growth Initiatives
• Events and Industry Presence
• Oversee Global Event Strategy
• Ensure Strong Presence at Key Venues
• Build Repeatable Playbooks for Booth Design, Executive Engagement, and Event ROI
• Social, Content, and Community Engagement
• Build an Authoritative Digital Presence
• Lead Content Development Tailored to Construction Decision-Makers and Field Teams
• Support Case Studies, Playbooks, Videos, Guides, and Sales Enablement Materials
• Budget Ownership and Financial Stewardship
• Create and Own the Marketing Budget
• Allocate Spend Based on Growth Priorities
• Establish Clear ROI Models for Campaigns, Events, Sponsorships, and Programs
• Partner with Finance, Sales, and Strategic Ventures on Annual Planning, Quarterly Re-forecasting, and Long-Range Growth Modeling
• Own Agency Selection, Contracts, and Performance Management
• Report Regularly to Executive Leadership on Budget Performance, CAC or Other Metrics Efficiency, and Marketing Contribution
• Go-to-Market and Sales Alignment Metrics
• Pipeline Coverage Ratio by Region and Vertical
• Campaign-to-Oppportunity Conversion by ICP
• ABM Account Engagement and Progression
• Sales Enablement Adoption and Effectiveness
• Win-Rate Influence from Marketing Assets and Programs
• Customer and Lifecycle Impact Metrics
• Net Revenue Retention (NRR) Contribution
• Expansion Readiness Indicators
• Customer Advocacy Metrics (References, Reviews, Speaking Engagements)
• Community Engagement and Executive Participation
• Operating Cadence
• Monthly and Quarterly Performance Reviews
• Maintain Executive Dashboards for Leadership Visibility
• Use KPIs to Drive Prioritization, Resourcing Decisions, and Continuous Improvement

Requirements

• 10+ Years in Marketing with Leadership Experience in Construction, SaaS, Enterprise Software, or AI-Enabled Products
• Background in General Contracting, EPC, Construction Technology, Industrial Operations, or AEC Software
• Proven Ability to Lead Communications, Brand, and Growth Functions in High-Growth Environments
• Experience Partnering with Product, Strategy, and Sales Teams
• Experience Operating Across Multiple Regions (NA, EMEA, APAC) is an Asset

Skills and Competencies

• Strong Communicator Skilled at Simplifying Technical and Field Concepts
• Deep Understanding of Construction Workflows and Decision-Making Structures
• Strategic Thinker with Disciplined Operational Execution
• Skilled in Digital Marketing, Analytics, and Product-Led Growth
• Leadership of Multidisciplinary Teams and Management of Agency Partners

Benefits

• Choice of Medical, Dental, and Vision Insurance Plans for You and Your Family
• Additional Insurance Coverage Options for Life, Accident, or Critical Illness
• Flexible Paid Time Off, Sick Leave, Short-Term and Long-Term Disability
• PTO, Paid Holidays and Sick Leave
• A Day Off to Celebrate Your Birthday
• $50 Monthly Towards Phone/Internet
• 401(k)
• Paid Parental Leave
• HSA / FSA
• Employee Assistance Program (EAP)