VP, Content Strategy

About the role

The Vice President, Content will lead the strategic vision, development, and execution of all league content across owned and paid platforms, including social, video, editorial. This role is responsible for building a distinctive, fan-first content ecosystem that drives engagement, grows audience reach, and elevates the league's brand voice.

Responsibilities

• Define and execute a comprehensive content strategy across all platforms and channels, owned and paid (e.g., website and apps, social, video, emerging channels, influencer/creator amplification)
• Establish and maintain a consistent, authentic, and differentiated league voice across all output
• Partner closely with Marketing to align content calendar with campaigns, tentpole moments, and season priorities to meet business goals and accelerate growth
• Ensure content reflects the league’s values, players, clubs, and fan communities
• Support club social and content teams
• Oversee end-to-end production of long-form, short-form, and real-time content, including match coverage, storytelling, and original programming
• Partner closely with league broadcast/streaming media partners to drive greater content collaboration, distribution, and amplification
• Develop content themes and franchises; custom and partner content
• Lead editorial planning, content calendars, and platform-specific strategies
• Drive innovation in formats, leveraging trends, new platforms, and evolving fan consumption behaviors
• Ensure high-quality, scalable production workflows across internal teams and external partners
• Identify and execute strategies to grow and engage diverse and emerging audiences
• Leverage cultural moments, player narratives, and community-driven storytelling to expand reach
• Optimize content for platform-specific algorithms and consumption patterns
• Utilize influencer/creator channels to amplify messages and reach new audiences
• Define KPIs and success metrics across platforms (audience segments, engagement, reach, growth, conversion, etc.)
• Build reporting frameworks and dashboards to track content performance and return on efforts
• Use data and insights to continuously refine strategy and inform decision-making
• Partner with analytics team to better understand fan behavior and content impact
• Lead and scale a high-performing, creative content team across social, video, and editorial
• Foster a culture of innovation, experimentation, collaboration, and accountability
• Manage external agencies, production partners, and freelancers as needed
• Establish clear processes, workflows, and governance to ensure efficiency and consistency

Requirements

15+ years of experience in content strategy; sports, media, or entertainment experience a strong plus, but not required
Proven track record of building and scaling high-performing, growth-driving content platforms and teams
Deep understanding of social media platforms, creator/influencer ecosystem, digital trends, and audience development strategies
Experience with SEO, GEO and AI tools that support efficiency
Experience integrating brand partnerships into content in a way that balances commercialization opportunities with brand authenticity and audience growth goals
Strong analytical mindset with experience using data to drive decisions
Exceptional storytelling instincts and editorial judgment
Experience working in a fast-paced, high-growth environment

Qualifications

• National Women’s Soccer League (NWSL) experience a plus, but not required
• Leadership experience in content strategy and management
• Experience with content creation and distribution across multiple platforms
• Ability to manage and motivate a team
• Strong communication and interpersonal skills
• Experience with content analytics and measurement
• Understanding of digital marketing and social media trends
• Experience with content marketing and storytelling
• Experience with content strategy and planning
• Experience with content optimization and performance tracking
• Experience with content distribution and amplification
• Experience with content strategy and planning
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