Jobs · Business Development · New York

VP, Commercial Product & Content Strategy

Ladders · New York, NY · 1 wk ago
On-siteBusiness Development$235k–$260k/yrFull-time

Responsibilities

  • Define the product vision and content architecture in collaboration with the WSJ Pro team
  • Audit and discover high-value content in partnership with editorial and insights teams
  • Evaluate the company content for integration into specialized WSJ Pro verticals
  • Translate complex ideas into clear narratives for various stakeholders
  • Understand B2B end-users to guide feature development and market strategies
  • Shape the commercial strategy for AI-driven content capabilities to enhance user workflows
  • Drive monetization strategies aligning product packaging with enterprise growth goals

Qualifications

  • 20+ years in product/content strategy or management, primarily in B2B environments
  • Experience in media, SaaS, subscription, or financial services sectors
  • Strong background in B2B product positioning and customer insights
  • Proven ability to connect content with commercial outcomes and go-to-market strategies
  • Comfortable managing multi-product portfolios and understanding content delivery to enhance engagement
  • Demonstrated success in leading cross-functional teams from concept to execution
  • Passionate about journalism and digital content design, especially in B2B contexts

Benefits

  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retail Plans
  • Comprehensive Medical, Dental and Vision Insurance Plans
  • Education Benefits
  • Commute Transit Program
  • Subscription Discounts
  • Employee Referral Program

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