VP, Commercial Product & Content Strategy
Ladders · New York, NY · 1 wk ago
On-siteBusiness Development$235k–$260k/yrFull-time
Responsibilities
- Define the product vision and content architecture in collaboration with the WSJ Pro team
- Audit and discover high-value content in partnership with editorial and insights teams
- Evaluate the company content for integration into specialized WSJ Pro verticals
- Translate complex ideas into clear narratives for various stakeholders
- Understand B2B end-users to guide feature development and market strategies
- Shape the commercial strategy for AI-driven content capabilities to enhance user workflows
- Drive monetization strategies aligning product packaging with enterprise growth goals
Qualifications
- 20+ years in product/content strategy or management, primarily in B2B environments
- Experience in media, SaaS, subscription, or financial services sectors
- Strong background in B2B product positioning and customer insights
- Proven ability to connect content with commercial outcomes and go-to-market strategies
- Comfortable managing multi-product portfolios and understanding content delivery to enhance engagement
- Demonstrated success in leading cross-functional teams from concept to execution
- Passionate about journalism and digital content design, especially in B2B contexts
Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retail Plans
- Comprehensive Medical, Dental and Vision Insurance Plans
- Education Benefits
- Commute Transit Program
- Subscription Discounts
- Employee Referral Program