VP, Commercial Product & Content Strategy

We are seeking a VP of Commercial Product and Content Strategy to help shape the vision, market fit, content lifecycle, and commercial path for WSJ Pro as we launch a new product experience for enterprise audiences. This role sits at the intersection of product management, editorial asset utilization, commercial strategy, and customer insight, driving innovation and future commercial growth.

About The Role

As VP of Commercial Product and Content Strategy, you will define the commercial direction of WSJ Pro across product vision, content experience, packaging, and commercial opportunities. You will blend customer insights and market signals with information architecture principles to shape a product-and-content narrative that is clear, highly valuable, and scalable. The role bridges product development, content management, and commercial execution, ensuring WSJ Pro delivers a seamless user experience integrating flagship consumer brands like The Wall Street Journal with specialized Dow Jones intelligence, AI-generated summaries, and deep-dive B2B data workflows. You will work in our Midtown Manhattan office 3 days each week.

Responsibilities

• Define Product Vision & Content Architecture
  • Shape the long-term vision for WSJ Pro as a premium enterprise offering anchored in trusted journalism, AI-driven utility, and broader Dow Jones B2B capabilities.
  • Partner with editorial, audience insights, and data teams to audit and discover high-value content (e.g., newsletters, deep-dive data feeds) and optimize how these assets are surfaced, packaged, and delivered across the platform and APIs.
  • Evaluate the Dow Jones content portfolio to identify high-value assets for specialized WSJ Pro verticals to increase customer lifetime value.
  • Translate complex product and content choices into clear, cohesive narratives aligning Product, Editorial, Sales, Marketing, and senior leadership.
  • Understand B2B buyer and user personas to guide the introduction of new features, newsletters, and API capabilities.
  • Build cohesive, insight-driven commercial launch strategies in partnership with product and marketing teams.
• Design the Content Experience & Discovery Journey
  • Shape the commercial strategy for AI-driven capabilities (e.g., automated industry summaries, custom alerts, personalized news streams) to enhance content readability and workflow relevance.
  • Refine content discovery pathways by mapping consumption habits and industry-specific needs to distinct buyer and user personas.
  • Partner with Editorial and UX Design teams to optimize the value perception of content, ensuring complex information is presented in intuitive, digestible formats.
• Shape the Commercial Path & Packaging Strategy
  • Monetization & Entitlements: Define the commercial model for WSJ Pro, aligning feature differentiation, content entitlement structures, and product packaging to drive enterprise growth.
  • Advanced Extensions & Workflows: Collaborate with commercial, sales, and finance stakeholders on pricing direction, bundle logic, and opportunities tied to specialized platform integrations, APIs, and future industry add-on modules.
  • Evolutionary Roadmap: Inform the strategic product path from MVP to advanced offerings, identifying content gaps or integration opportunities to support rapid new-logo acquisition and expansion within existing accounts.
  • Translate technical product features and complex content packages into clear, compelling B2B value propositions, defining core messaging frameworks and positioning strategies.
  • Partner with Product, Sales, and Acquisition teams to refine value propositions, product/content positioning, persona messaging, and launch strategies.
• Bring Market and Customer Insight into Commercial Strategy
  • Synthesize market research, user testing, and customer feedback to refine content selection, feature prioritization, and user journey optimization.
  • Pinpoint unmet user workflow opportunities and determine how combining WSJ reporting with Dow Jones data assets can solve professional friction points.
  • Monitor emerging B2B information trends, digital media formats, and competitor content strategies to maintain a competitive advantage.
  • Generate deep audience insights by defining content consumption trends, identifying behavioral signals across industry verticals, and translating habits into actionable go-to-market recommendations.

Requirements

• 15+ years of experience in product strategy, content strategy, product management, digital media strategy, or information architecture.
• Proven experience in a B2B, media, SaaS, subscription, or financial/information-services environment.
• Strong background in B2B product positioning, defining ideal customer profiles (ICPs), and translating user behavior into actionable insights for go-to-market messaging and revenue growth.
• Ability to connect content curation, information design, and product features with clear commercial outcomes and go-to-market execution.
• Experience working with multi-product or multi-audience portfolios, understanding how to map, bundle, and deliver text and data to maximize user engagement and retention.
• Capability to combine qualitative customer feedback, editorial realities, and quantitative business data into structured strategic decisions.
• Track record of moving cross-functional teams from high-level, ambiguous concepts to programmatic execution.
• Excellent storytelling and influencing skills, with the ability to establish credibility across product, engineering, editorial, and corporate sales teams.
• Deep passion for journalism, B2B information ecosystems, digital content design, AI-enabled workflows, and the future of enterprise media.
• Willingness and ability to work in our Midtown Manhattan office 3 days each week.

Benefits

• Comprehensive healthcare plans (medical, dental, and vision).
• Paid time off.
• Retirement plans.
• Paid maternity and paternity leave.
• Family care benefits.
• Commuter transit program.
• Subscription discounts.
• Employee referral program.
• Education benefits.

Pay

$235,000 - $260,000 base pay range. Competitive and flexible compensation to attract top talent, with bonus targets determined based on market benchmarks and individual contributions.

Schedule

3 days a week in the Midtown Manhattan office.