VP, CONSUMER STRATEGIST

About the role

The VP, Consumer Strategist is a strategic, revenue focused role dedicated to growing and advancing Acxiom's presence inside Walmart's brands and across the consumer brands that sell through Walmart's ecosystem. Based in Bentonville, this individual supports the Client Partner on the account, translating Walmart's business priorities and the needs of its supplier partners into Acxiom solution strategies that drive new revenue and deepen the relationship over time.

Responsibilities

• Support the Client Partner by building and maintaining relationships with key stakeholders at Walmart and with consumer brands that sell through Walmart, functioning as a trusted advisor to their business goals.
• Help the Client Partner identify and prioritize revenue opportunities across the Walmart account, including both direct Walmart initiatives and opportunities with brands selling through its ecosystem.
• Develop tailored solution strategies that connect Acxiom's capabilities to Walmart's and its brand partners' most pressing business needs.
• Build real fluency in Acxiom's and Walmart's underlying data and technology ecosystems, learning both in depth rather than staying at a surface level understanding.
• Work hands on with technical, product, and delivery teams to manage and influence how solutions are actually built, making sure what gets sold can be delivered well.
• Partner with Acxiom sales, product, and delivery teams to build proposals, pricing, and delivery models that can be executed with confidence once a deal closes.
• Build the business case and return on investment narrative that supports each pitch, working alongside Strategic Advancement and other internal partners as needed.
• Support client engagements such as business reviews, deal pursuits, and other strategic forums for the account in partnership with the Client Partner.
• Provide client driven feedback to inform Acxiom's product and solution roadmap.
• Deliver high impact presentations and narratives that clearly communicate Acxiom's differentiators and value to Walmart and its brand partners.

Requirements

• Eight (8) to twelve (12) years of experience in strategic accounts, solution selling, or client strategy, ideally within retail, consumer packaged goods, or adjacent data and martech industries.
• Bachelor's Degree and/or equivalent work experience.
• A genuine technical background, such as experience with data platforms, identity, analytics, or activation technology, with the ability to go deep with engineering and delivery teams.
• Relationship is the top priority in this role, but it has to be built on real technical credibility.
• Based in or willing to relocate to the Bentonville, Arkansas area, with the ability to work on site with the Walmart account team as needed.
• Demonstrated success translating client needs into scalable, revenue generating solutions, and staying involved enough to help manage and influence how those solutions get built.
• Experience navigating large, matrixed retail organizations and the ecosystem of brands and partners that surround them.
• Familiarity with Walmart's retail media and data ecosystem, such as Walmart Connect, Luminate, and Walmart DSP, is a plus though not required. This person will be expected to learn Walmart's specific ecosystem in depth on the job.

Qualifications

• Strong executive communication skills, with the ability to build and deliver compelling client facing narratives around value and return on investment.
• Comfortable operating independently and owning the strategic workstreams they lead in support of the Client Partner's overall account ownership, while also willing to roll up sleeves on the technical and implementation details when needed.
• Strategic thinker with a bias toward action, able to move between big picture account strategy and the tactical details of a specific pitch or build.
• Strong critical thinking, financial acumen, and writing skills.
• Ability to travel as needed to support client engagements and internal planning.

Skills

• Solution Selling
• Account Strategy
• Client Relationship Building
• Technical Depth and Hands On Solutioning
• Cross Functional Collaboration
• Commerce Strategy
• Retail Media Expertise
• Data Monetization
• Category and Market Insight

Benefits

Not specified

Pay

Not specified

Schedule

Not specified