VP, Consumer Strategy

Key Responsibilities

• Elevate our Strategic Output
• Lead the development of strategies rooted in how people actually engage today—social behaviors, platforms, creators, and culture.
• Ensure every brief and strategic output is designed to inspire ideas that are capable of breaking through in culture and move business.
• Act as a true partner to creative teams—bringing sharp insights, provocative tensions, and clear direction that pushes teams toward unexpected, modern, and participation-driven ideas, not just campaigns.
• Remain deeply involved in the work. Lead strategy for key clients and new business, setting the bar for what breakthrough, socially fluent strategy looks like.
• Champion the evolution of Betty’s strategy discipline—embedding social-first thinking, modern cultural insight, and emerging platform behaviors into how we work.
• Drive strategy for new business opportunities, bringing bold, differentiated thinking that demonstrates how Betty helps brands win in a social-first world.
• Leverage Betty’s proprietary data stack alongside cultural fluency to uncover insights that fuel ideas people actually care about, engage with, and share.
• Partner across creative, media, and integrated Quad teams to ensure strategies translate into connected, channel-appropriate ideas that maximize impact.
• Build and mentor a team of strategists who are curious, culturally plugged in, and creatively ambitious. Foster an environment where strategy doesn’t just inform—but inspires and elevates the work.
• Serve as a key voice in shaping Betty’s future—helping define how we show up as a modern, culturally relevant, and creatively driven agency.

Qualifications

• 10+ years of strategy experience, ideally agency-side.
• Proven record of award-winning, growth-driving work.
• A strong, inspiring storyteller.
• A generous collaborator and mentor.
• Fluent in data and curious about AI and social

Travel

Availability to travel approximately once per month for client meetings.

Pay

Employees can be expected to be paid an annualized salary range of $178,000 - $226,710, based on variations in knowledge, skills, experience and market conditions.