VP, Communications

About the Role

We're looking for a Vice President of Communications to make Maven one of the most recognized, trusted, and culturally relevant brands in women's and family health. Maven has spent more than a decade changing how women and families access healthcare. Today, we serve millions of members through employers, health plans, and directly as consumers—and we're entering a new chapter where the opportunity for Maven's brand is as significant as the opportunity for our business.

Reporting to the Chief of Staff in the Office of the CEO, you'll own Maven's communications strategy across consumer and corporate PR, social media, executive communications, employer brand, and internal communications. You'll shape how Maven shows up everywhere from the New York Times and Today Show to Instagram and TikTok, LinkedIn, industry conversations, and our own company meetings. You'll be responsible for turning Maven's products, members, providers, research, data, and point of view into stories people want to talk about. You'll create cultural moments, build relationships with the journalists and creators shaping conversations about women's health, and establish Maven and its leaders as defining voices on the issues transforming healthcare.

This is both a strategic and hands-on role. We're looking for someone with exceptional taste, instincts, judgment, and writing ability who can see the story before everyone else does—and knows how to make it matter.

What You’ll Do

• Lead Maven's global communications strategy across consumer PR, corporate communications, social media, executive communications, employer brand, and internal communications
• Develop a consumer PR strategy that makes Maven part of the cultural conversation around women's health, fertility, pregnancy, parenting, menopause, weight and metabolic health, and the changing expectations consumers have of healthcare
• Drive proactive earned media across consumer, lifestyle, health, business, technology, and culture—building deep relationships with the journalists, editors, producers, creators, and influencers who shape those conversations
• Manage communications for major Maven product launches, research, partnerships, campaigns, company milestones, and cultural moments, turning announcements into stories that break through
• Create communications-led campaigns that use Maven's data, member stories, clinical expertise, research, and cultural insights to create conversation and build brand awareness
• Develop a clinical storytelling strategy that turns Maven's clinical research, outcomes, proprietary data, and provider expertise into compelling stories that build trust and differentiate Maven—partnering closely with clinical and research teams to translate evidence into narratives that resonate with consumers, employers, health plans, and the broader healthcare community
• Build a pipeline of powerful client and member stories that bring Maven's impact to life—from the individual member whose care changed because of Maven to the employer or health plan seeing measurable improvements in outcomes and cost—establishing systems, relationships, and creative formats to tell those stories consistently across earned media, social, executive communications, events, and Maven's own channels
• Own Maven's organic social strategy across platforms, building a distinctive voice and point of view rather than simply distributing company news
• Lead executive communications and thought leadership for the CEO and executive team, including speeches, media, social media, major events, opinion pieces, and moments that establish Maven's leaders as important voices in healthcare, technology, and business
• Shape Maven's corporate narrative and reputation, ensuring we tell a clear, differentiated story about what we're building, why it matters, and why Maven is uniquely positioned to lead the next era of women's and family healthcare
• Partner with People to develop Maven's employer brand, telling the story of what it means to build a career at Maven and attract exceptional talent
• Drive internal communications across Maven, including company-wide meetings, major announcements, leadership communications, and the narratives that help employees understand where we're going, why, and what matters most
• Manage issues and crisis communications, bringing excellent judgment and calm leadership to high-stakes moments
• Build and lead a high-performing communications organization that moves quickly, has exceptional standards, and measures its success by impact—not activity

What You’ll Bring

• 10+ years of experience building brands and shaping narratives through communications, with leadership experience at a high-growth consumer, technology, healthcare, or driven communications for a political campaign
• Deep understanding of what makes a story travel, what journalists and consumers care about, and how brands earn attention rather than simply buying it
• Strong relationships across consumer, lifestyle, health, business, and technology media and a track record of generating sustained, high-impact earned coverage—not just around announcements, but through ideas, trends, data, people, and cultural moments
• Expertise in modern communications beyond traditional media, including strong instincts around social, creators, influencers, podcasts, events, and emerging channels, and how earned and owned media reinforce each other
• Exceptional storytelling and writing ability, with the skill to turn complicated healthcare products, clinical studies, business strategies, or cultural shifts into simple narratives people remember
• Experience building executives into distinctive public voices, including the ability to challenge and advise a CEO, know when an executive should enter a conversation, and capture someone else's voice rather than imposing your own
• Ability to create moments, not just respond to them—from original research and consumer data to unexpected partnerships, campaigns, events, and stories that get people talking
• Understanding of how to protect a brand as well as build one, with experience navigating sensitive issues, crises, and complex stakeholder environments with excellent judgment
• Experience leading internal communications in a fast-growing organization, recognizing that employees are one of a company's most important audiences
• Comfort operating in a regulated and high-trust category where creativity has to coexist with accuracy and credibility
• Ability to operate at both strategic and deeply hands-on levels—developing a multi-year communications strategy while also rewriting headlines, pitching reporters, editing CEO posts, or shaping all-hands narratives
• Skill in measuring communications beyond impressions and press hits, connecting the work to brand awareness, consumer consideration, reputation, talent, and business outcomes
• High standards, exceptional taste, intellectual curiosity, low ego, and a bias toward action

Why This Role

Women's health is having a cultural moment—but the healthcare system still hasn't caught up. Millions of women are demanding better answers about fertility, pregnancy, menopause, weight, hormones, mental health, and how their bodies change throughout their lives. At the same time, AI, new therapeutics, changing consumer expectations, and a new generation of healthcare companies are reshaping what's possible. Maven has an opportunity not only to participate in that conversation, but to help define it.

We have more than a decade of experience caring for women and families, millions of members, thousands of employer and health plan customers, an extraordinary provider community, a growing body of clinical research, and a rapidly expanding consumer business. That creates an almost unlimited supply of stories worth telling. The opportunity is to turn that foundation into one of the most important and recognizable brands in women's health.

You'll work directly with the CEO, Chief of Staff, Marketing, Clinical, Product, People, and the broader leadership team to determine how Maven shows up in the world—and build a communications organization capable of making Maven as culturally relevant as the problem we're solving.

Location & Work Arrangement

This role requires active work authorization in the US. NYC strongly preferred, with regular in-person collaboration at Maven's New York headquarters and travel as needed. Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA.

For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). For those based in Boston, DC, Chicago, Seattle, and San Francisco, we encourage in-person collaboration by requiring team members to attend monthly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics
• Whole-self care through wellness partnerships
• Hybrid work, in-office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only.