VP, Commercial Head for Digital Dentistry

Drive the growth and expansion of Straumann Group’s Connected Customer Solutions (CCS) portfolio in North America in close coordination with sales organizations and the global business unit. Ensure effective execution and a solution mindset across all customer touchpoints and channels. This entrepreneurial leader will develop strategies, capture digital-solution opportunities in the dental aesthetic market, and foster high-quality collaboration in a multi-cultural, multi-brand, and multi-geography environment. Based in Andover, Massachusetts, the VP reports directly to the EVP, Head of North America, and serves on the senior executive management team.

Responsibilities

• Lead, coach, inspire, and guide the NAM CCS organization to deliver on customer and organizational expectations.
• Participate in Straumann’s NAM growth-strategy elaboration by analyzing local and national business opportunities.
• Evaluate business potential of new markets and product launches; assess cost and resource allocation for market entry.
• Develop the NAM CCS team through regular coaching and feedback to foster talent development.
• Exceed digital sales targets for the region, both directly and indirectly.
• Coordinate and support the Global CCS business unit in strategy development and execution.
• Drive upstream and downstream marketing strategies across all customer and channel groups (Premium and Value implants, Ortho, Lab).
• Link product-management strategies to regional needs.
• Develop sales objectives including volume, revenue management, and product profitability; forecast annual, quarterly, and monthly revenue streams.
• Ensure sales goals and forecasts align with the organization’s long-range strategic objectives.
• Drive continuous improvement of sales-team productivity, efficiency, and effectiveness.
• Role-model Straumann’s core values and core behaviors to ensure trust, agility, performance, and integrity.
• Contribute as a member of the Straumann North American Leadership Team, supporting strategy execution and colleagues’ success.
• Oversee sales support and professional services to maximize revenues and meet corporate objectives.
• Participate in international sales and marketing meetings (Basel, Switzerland) to ensure new product development meets regional requirements.
• Strengthen company culture and lead the organization to high, sustainable growth.
• Travel domestically and internationally up to 35% of the time, including nights and weekends.
• Perform other duties as assigned.

Management Responsibilities

• Direct reports: Digital Sales Teams, Digital Solutions Training, Digital Product Management Team, Customer Success, Service & Training Teams.

Requirements

• Bachelor’s degree or equivalent experience; MBA strongly preferred.
• Minimum of 12 years sales experience with at least 8 in senior sales leadership roles within dental, ophthalmology, esthetics, or similar clinician-owned practices.
• Dental or medical device industry experience a plus.
• Proven track record of delivering strategies related to capital-equipment commercialization and technical service models.
• Large experience in employee development and empowerment to ensure engagement and high potential.
• Track record of material revenue growth from an existing mid- to large-revenue base.
• Accomplished coach and mentor who relates well to people at all levels.
• In-depth knowledge of sales principles and practices.
• Excellent time management, communication, decision-making, human relations, presentation, and organizational skills.
• Proven track record of attaining sales goals and managing accounts within a large-dollar-volume region.
• Strong analytical and project-management skills.

Pay

Annual base range $250–275k plus a variable 40% bonus and long-term incentives (stock/stock options). Final base pay varies based on candidate experience.