VP, Cobrand Lifecycle Marketing

About the role

The Consumer Engagement Lifecycle Marketing team is dedicated to driving rapid growth of our Card portfolios through meaningful touchpoints that deepen engagement and loyalty with existing Cardholders. We are looking for a marketing superstar to be dedicated to the Walgreens portfolio and lead the end-to-end customer lifecycle. You have a strong marketing acumen, built from experience creating and executing high-impact marketing campaigns while maniacally focused on taking a cardholder-first approach.

Responsibilities

• Partner with Portfolio Marketing leader to develop and implement customer lifecycle plans to drive portfolio growth
• Design and execute existing customer communications to accelerate card usage in the early months and throughout the cardholder’s tenure
• Drive continued innovation in evolving marketing programs most effective in shifting share of wallet and driving loyalty at scale
• Identify opportunity for a digital-first approach to differentiate portfolio marketing
• Partner with Analytics, Product, and Operations to analyze portfolio data and translate into insights and recommendations to drive card engagement, spend and loyalty
• Identify customer segments for targeted test-and-learn campaigns and curate messages and offers accordingly to deliver ROI positive results
• Manage end-to-end campaign development including forecasting and results reporting
• Take the lead on other special projects as needed to drive portfolio growth

Qualifications

• Bachelor’s degree or, in lieu of a degree, a high school equivalent and 11+ years of marketing experience within the credit card industry
• 7+ years of relevant marketing experience to include: Marketing leadership skills, Experience with digital marketing
• Ability and flexibility to travel for business as required

Desired Characteristics

• Outstanding communications, relationship building, influencing and collaboration skills
• Hands-on experience with marketing execution, particularly email execution
• Ability to develop and implement actionable and measurable plans to drive business results
• Familiarity with marketing metrics and key performance metrics
• Strong project management skills
• Track record of creative problem solving and ability to thrive in a cross-functional environment

Pay

The salary range for this position is $110,000.00 - $185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Schedule

We offer flexibility, with the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub for in-person engagement activities.

Benefits

We’re proud to offer a culture where your individual skills, experience, and voice are not only heard – but valued. We have an award-winning culture for all, with more than 50% of our workforce engaged in our Employee Resource Groups (ERGs).