VP Business Development - Crypto Markets

About the role

As the VP of Business Development – Crypto, you will drive sales growth by leveraging your extensive network and proven success selling to hedge funds, market makers, institutional allocators, and quantitative funds within both digital asset and traditional finance communities. This role requires deep expertise in digital assets and derivatives, with a strong focus on expanding client adoption and building high-value relationships. It is central to advancing Franklin Templeton’s leadership in digital asset innovation, with a focus on market expansion.

Responsibilities

• Sales Strategy & Growth
  • Develop and execute a targeted sales strategy focused on launching new ETFs and increasing the size of the current five ETFs offered by Franklin Templeton.
  • Support the development and execution of opportunities for the Franklin Crypto platform.
  • Own the full sales cycle from identifying and qualifying prospects to pitching, negotiating, and closing deals.
  • Act as the advocate and primary point of contact for prospects and clients throughout the lifecycle.
  • Identify, prospect, and convert high-value prospects to clients. Proactively grow adoption of models and products on the platform with existing clients.
  • Help expand reach and presence of the digital asset product lineup across various market segments.
  • Deliver impactful client presentations and product demonstrations tailored to target clients.
  • Build and maintain a strong pipeline of qualified opportunities in CRM (Microsoft Dynamics).
  • Set, meet, and exceed quarterly and annual revenue targets.
  • Conduct regular client meetings, product demos, and tailored presentations to drive adoption.
  • Serve as the point of contact for negotiating commercial terms, contracts, and onboarding processes with new clients.
• Market Presence & Promotion
  • Maintain a strong awareness of client needs, competitive landscape, and industry developments related to digital assets to proactively seek out opportunities.
  • Represent the firm at leading industry events, conferences, and networking forums to increase visibility and drive lead generation.
  • Host and participate in industry roundtables, panel discussions, and client events to expand the sales funnel and increase conversion rates.
  • Secure and deliver high-profile speaking engagements to position the company as a thought leader in digital asset liquidity and collateral management.
  • Collaborate with marketing to develop tailored sales content, promotional campaigns, and educational materials that support the sales cycle.
  • Partner closely with Client Servicing and Support teams to ensure prospects and clients receive a high-quality experience throughout the onboarding and servicing process.
• Travel

  Frequent, yet judicious travel to meet with clients, prospects, and attend industry conferences throughout the region.

Requirements

• A minimum of 7 years of experience in financial services, with a strong background in digital assets, hedge funds, trading operations, and collateral management.
• Bachelor’s degree or equivalent experience.
• Relevant regulatory licensing in market (e.g. FINRA Series 7).
• Demonstrated success in selling ETFs.
• Experience in product development and launching new investment products.
• Established network and credibility across both digital asset and traditional finance trading communities.
• Exceptional presentation and public speaking skills, with experience on conference panels and at industry events.
• Skilled in relationship building and stakeholder engagement at the senior level.
• Proficient with sales enablement tools, including CRM.
• Energetic, proactive, and solutions-focused with a “Yes” mindset.

Benefits

• Paid Time Off: Three weeks of PTO in your first year.
• Health Coverage: Competitive medical, dental, and vision insurance to support your well-being.
• Retirement Savings: 401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits.
• Equity & Investing: Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities.
• Learning & Development: Education Assistance Program (LEAP) to support your ongoing growth and career advancement.
• Employee Investment Benefits: Opportunity to purchase company funds with no sales charge.
• Annual discretionary bonus and recognition rewards.
• Comprehensive benefits package, including insurance and disability benefits.
• Motivational wellbeing program.

Pay

We expect the annual salary for this position to range between $219,000 - $257,000, depending on location and level of relevant experience, plus discretionary bonus.