VP, Audience Development - Audience Development

About the Role

This role will build and lead the systems, strategies, and partnerships that deepen audience engagement and drive viewership across a portfolio of television properties. The position will focus on leveraging linear programming as the foundation for audience development while creating scalable lifecycle marketing strategies that strengthen direct relationships with audiences and drive long-term franchise growth.

Responsibilities

• Develop and execute audience growth strategies that drive viewership, engagement, fandom, and long-term audience loyalty across a portfolio of entertainment properties.
• Create title-specific audience development plans that leverage linear programming and extend audience reach across streaming, social, digital, search, and emerging discovery platforms.
• Lead audience acquisition, retention, and community-building initiatives across key channels, including social media, short-form video, podcasts, and partner platforms.
• Establish measurement frameworks, KPIs, dashboards, and attribution models to evaluate audience growth, discoverability, engagement, and retention.
• Analyze audience behavior, viewership trends, and platform performance to uncover growth opportunities and inform strategic decision-making.
• Partner with marketing, programming, research, analytics, media, and external vendors to ensure aligned execution and measurable business outcomes.
• Manage agency and partner relationships, driving accountability, operational excellence, and continuous optimization through a test-and-learn approach.
• Build scalable audience development processes, playbooks, and best practices that support long-term growth across a diverse content portfolio.
• Ensure compliance with data privacy standards and collaborate with legal and data teams to develop responsible audience measurement and attribution practices.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 10+ years of experience in audience development, entertainment marketing, content strategy, streaming, television, digital media, or related consumer media industries.
• Proven success driving audience growth, engagement, and fandom for entertainment brands, franchises, content portfolios, or premium media properties.
• Deep understanding of audience acquisition, retention, lifecycle marketing, and engagement strategies across linear, streaming, social, digital, and emerging platforms.
• Experience developing and executing cross-platform growth strategies, including content distribution, audience segmentation, community building, and fan engagement programs.
• Strong knowledge of audience measurement, attribution, analytics, consumer insights, and performance reporting.
• Familiarity with content discovery, recommendation systems, metadata strategy, search optimization, and emerging audience acquisition channels.
• Demonstrated ability to lead complex cross-functional initiatives and influence executive stakeholders across marketing, programming, analytics, research, product, media, and distribution teams.
• Experience managing agencies, vendor partners, and external stakeholders in a fast-paced, matrixed organization.
• Exceptional leadership, communication, strategic planning, and project management skills.

Preferred Qualifications

• Experience within television, streaming, media, entertainment, sports, publishing, gaming, subscription-based businesses, or other fan-driven industries.
• Background in lifecycle marketing, CRM strategy, audience analytics, subscriber growth, or community development.
• Experience building audience growth programs for franchise, episodic, live, or event-driven content.
• Familiarity with audience measurement, social listening, attribution, and consumer insights platforms.

Schedule

Part-time (30 hours/week), onsite work four days per week (Monday-Thursday) in either Los Angeles, CA or New York City, NY, through June 2027.

This is a unique opportunity for a strategic builder to define and scale audience development capabilities at a critical moment in the evolution of television and streaming. The successful candidate will have the opportunity to shape how audiences discover, engage with, and become passionate advocates for premium entertainment content across an increasingly complex media landscape.