VP, Social & Audience Growth

Social Platform Expertise

Serve as the internal expert on social platforms (TikTok, Instagram, YouTube, emerging platforms), including algorithms, content formats, and audience behavior.
Define platform-specific strategies that maximize reach, engagement, and cultural relevance.
Guide teams on how to create content that performs natively within each platform.

Audience Growth & Distribution

Lead strategies to expand reach beyond owned channels through creators, partnerships, platform initiatives, and new distribution tactics.
Identify and execute opportunities to drive audience growth across both organic and paid ecosystems.
Develop approaches that increase discoverability and visibility for our titles and brand.

Partnerships & Ecosystem Development

Build and manage relationships with key platform partners, creators, and external collaborators.
Identify opportunities for co-marketing, platform amplification, and cultural moments that extend reach.
Leverage partnerships to unlock new audiences and drive scale.

Social & Digital Strategy Leadership

Oversee social marketing across campaigns, ensuring alignment with overall campaign strategy while driving platform-native execution.
Evolve social from a content channel into a growth and distribution engine.
Integrate organic, paid, and influencer strategies into a cohesive approach.

Innovation & Experimentation

Drive a culture of testing and experimentation across platforms and formats.
Identify emerging trends, tools, and technologies and translate them into actionable strategies.
Continuously evolve how the organization uses social and digital to reach audiences.

Creative Strategy for Platforms

Partner with campaign and creative teams to develop platform-first creative strategies.
Ensure creative is optimized for performance, shareability, and cultural relevance.
Guide the development of content that is designed for distribution, not just publication.

Cross-Functional Leadership

Partner with campaign marketing, media, brand, and growth marketing teams to align strategies and maximize impact.
Provide guidance on how social and digital efforts support broader campaign goals.
Act as a key voice in shaping how campaigns are distributed and scaled.

Team Leadership

Lead and develop a high-performing social and digital team.
Establish clear priorities, workflows, and success metrics focused on reach and growth.
Foster a culture of innovation, accountability, and continuous improvement.

Pay

$220,000 - $260,000