Jobs · Business Development · Connecticut

VP, Account Strategy

Mediassociates · Sandy Hook, CT · 1 mo ago
Business DevelopmentFull-time

Key Responsibilities

  • Lead and develop the Account Planning team, setting vision and driving performance
  • Serve as a senior strategic advisor to clients, building strong executive relationships
  • Translate data and analytics into actionable marketing strategies
  • Oversee campaign strategy, audience targeting, and measurement frameworks
  • Drive client growth, retention, and revenue performance
  • Collaborate cross-functionally with Media, Digital, Analytics, and Ad Ops teams
  • Contribute to new business development and pitch strategy
  • Coach and mentor team members, fostering a high-performing, collaborative culture

Qualifications

  • 15+ years in media strategy, account leadership, or agency environment
  • Proven experience managing senior client relationships and large accounts
  • Strong expertise in omnichannel media planning and performance marketing
  • Ability to turn data into clear, compelling insights and presentations
  • Experience leading teams and driving operational excellence
  • Strategic mindset with a balance of analytical and creative thinking

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