Volunteer: SEO and Email Content System: 90-Day Pilot

About the Opportunity

Play Like a Girl needs a consistent content system to grow national awareness, cultivate corporate partners, engage supporters, and convert more people into monthly donors. We’ve developed a 16-month content plan, newsletter framework, campaign calendar, story categories, audience calls to action, and AI-assisted draft content. Our small team seeks an experienced content strategist and nonprofit copywriter for a defined 90-day capacity-building project. The goal is to create templates, workflows, SEO guidance, and sample content our team can continue using with future volunteers, contractors, or staff. A successful project will help Play Like a Girl communicate more consistently while allowing our lean team to remain focused on programs, partnerships, and the girls we serve.

Responsibilities

• Create a 90-day editorial plan aligned with our corporate sponsorship, monthly giving, and mentorship priorities.
• Develop an SEO keyword and topic map covering girls in STEM, mentorship, workforce readiness, employee engagement, corporate sponsorship, and monthly giving.
• Produce 6 SEO content briefs for future blog posts.
• Design reusable templates for an SEO blog post, broadcast email, impact-story email, fundraising appeal, and paid-ad campaign.
• Write 3 publication-ready SEO blog posts.
• Create 3 broadcast marketing emails.
• Develop one impact story email featuring a girl, mentor, volunteer, corporate sponsor, or school partner.
• Produce one four-email fundraising campaign.
• Create one paid ad copy package with 3 campaign concepts and suggested platform variations.
• Establish a simple workflow for collecting stories, briefing writers, reviewing copy, approving content, and repurposing material across channels.
• Provide recommendations for measuring opens, clicks, conversions, and other useful content indicators.
• Conduct a final staff training and handoff session.

Monthly Milestones

• Month 1: Content strategy, SEO topic map, and reusable templates.
• Month 2: Pilot content development and review.
• Month 3: Final campaign copy, workflow documentation, measurement recommendations, and staff handoff.

What We Provide

• Our content plan, brand guidelines, email framework, campaign calendar, and audience profiles.
• Existing drafts and staff access for interviews and approvals.

About Play Like a Girl

Play Like a Girl is a national 501(c)3 charitable organization founded in 2004. Our mission is to ensure that every girl reaches her full potential by providing girls ages 9-13 an opportunity—and in many cases, their only chance—to participate in sport and physical activity. We offer programs and resources designed to transform girls’ motivation into an “I am unstoppable” attitude. It is our goal to help girls everywhere find the courage to do things beyond the field of play that they never thought possible. We believe that girls given the opportunity to play on a team become women who have the confidence to stand on their own.