Volunteer: Google Ad Grants Setup and Campaign Support

About the role

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. Becoming Love Project has access to Google Ad Grants, but we need an experienced Google Ads professional to help us move from having the resource to actually using it effectively. We are a growing nonprofit with a powerful mission, but we are still building the systems that will help more people discover our work.

Responsibilities

• Review our current Google for Nonprofits and Google Ads setup
• Identify and help resolve account access, payment profile, or configuration issues
• Confirm that our account is structured to meet Google Ad Grants requirements
• Connect or verify Google Analytics and conversion tracking
• Identify the strongest audiences, search terms, and landing pages for our goals
• Conduct initial keyword research
• Create at least two mission-aligned search campaigns
• Develop ad groups and write clear, compelling ad copy
• Establish negative keywords and appropriate geographic targeting
• Create a simple system for monitoring account performance and compliance
• Train our team on how to review results and make basic updates

Qualifications

• Proven experience managing Google Ads accounts, especially within Google Ad Grants programs
• Strong understanding of Google Ads policies and compliance requirements
• Experience with keyword research, campaign structuring, and performance tracking
• Ability to analyze data and provide actionable recommendations
• Excellent communication skills and willingness to train nonprofit staff

About Becoming Love Project

Becoming Love Project is a 501(c)(3) nonprofit that uses storytelling, filmmaking, and mentorship as educational and workforce development tools for young adults navigating major life transitions. We help young people use their voices, transform their experiences into stories, and build the emotional and practical skills they need to author their own next chapter.

By the end of this project, we aim to have a properly configured and functional Google Ad Grants account with an initial campaign structure that supports our mission and organizational goals.

Project goals

• Recruiting participants for our free programs
• Attracting volunteers and mentors
• Increasing donations
• Building community awareness
• Promoting key initiatives

Success would mean that our Google Ad Grants account is active, compliant, and connected to measurable goals. We should also understand how the account is organized, what results to monitor, and what steps our team needs to take each month to keep the campaigns healthy.

Mission

Becoming Love Project is a 501(c)(3) nonprofit that uses storytelling, filmmaking, and mentorship to support young adults navigating major life transitions, including those aging out of foster care. Through our non-clinical creative model, participants transform elements of lived experience into characters and stories that help them examine old thought patterns, imagine new possibilities, and write toward what they want to believe about themselves and their futures. They then bring those stories to life through hands-on filmmaking experiences that build confidence, strengthen emotional expression, and develop transferable professional skills.