Volunteer: Google Ad Grant Setup and Campaign Configuration

About the role

Chasing the Rainbows is seeking a pro bono volunteer to optimize our search visibility and Google Ads strategy. We are invisible to families searching for pregnancy loss support, miscarriage counseling, and infant loss support—yet we provide exactly what they need. This 12-week project will establish a fully configured Google Nonprofit Ad Grant account and develop a comprehensive paid search strategy to reach grieving families when they need us most.

Specific challenges to address

• Google Nonprofit Ads underutilized
• Paid Google Ads strategy unclear
• No keyword research or competitive analysis
• Missing budget allocation strategy
• No conversion tracking or optimization
• Cannot measure what's working

Why this matters

SEO brings free, sustainable traffic. Google Ads reaches people in crisis searching right now. Nonprofit ad grants are worth $10,000+ monthly. Paid ads drive immediate awareness. Combined strategy reaches everyone who searches for support.

The vision

An optimized website ranking for all pregnancy loss keywords, strategic use of nonprofit ad grants, and paid search campaigns reaching families when they need us most.

Deliverables

By the end of this 12-week project, we need a fully configured Google Nonprofit Ad Grant account ready for our team to manage.

Deliverable 1: Account Setup and Compliance
Complete account audit, compliance verification, settings configured, budget allocated ($10,000), and user access established.

Deliverable 2: Campaign Structure and Keywords
Five campaigns organized by theme: pregnancy loss support, miscarriage support, stillbirth support, infant loss support, and grief counseling. High-intent keyword research with long-tail and seasonal variations. Negative keywords to avoid irrelevant clicks.

Deliverable 3: Ad Copy and Conversion Tracking
Ad copy written and tested for each campaign with clear call-to-action. Google Analytics configured with goal tracking (website visits, hotline calls, support group sign-ups, therapy requests). UTM parameters set up. Dashboard for tracking conversions and ROI.

Deliverable 4: Documentation and Team Training
Complete documentation of account setup, campaign structure, and keyword strategy. Training session with your team on managing campaigns, monitoring performance, adjusting bids, and adding keywords. Documentation includes seasonal planning.

Success looks like

• Google Ad Grant fully activated with $10,000 monthly budget deployed
• High-intent pregnancy loss keywords targeted
• Ad copy compelling and compliant
• Conversion tracking working
• Your team knows how to manage the account
• Families searching for support are finding you

About Chasing the Rainbows

Chasing the Rainbows transforms mental health by providing comprehensive, trauma-informed, completely free support to families navigating infertility, miscarriage, stillbirth, and all pregnancy and infant loss. We believe no one should grieve alone, and no family should ever receive a bill for healing.

Every year, over 1 million families in the United States experience pregnancy loss or infant loss—yet most suffer in devastating isolation, unable to access the mental health support and community they desperately need. Chasing the Rainbows is closing that gap by providing a complete spectrum of healing services, every single one completely free, with no waitlist, and no family ever charged.

We transform the grief of pregnancy and infant loss into connection, hope, and resilience through:

• 19 free virtual support groups every single week, specialized for miscarriage, stillbirth, infant loss, infertility, parenting after loss, and partner grief, led by trained facilitators who have personally experienced loss, with immediate access and no waitlist
• In-person support groups for local community connections with safe, trauma-informed environments for shared healing
• Free peer mentorship with lived experience, one-on-one matching with mentors who have personally walked a similar loss journey
• Free trauma-informed therapy with licensed mental health professionals specializing in pregnancy loss and grief, treating trauma, anxiety, depression, PTSD, and complex grief with no insurance required, no copays, no hidden fees
• Private online chat community connecting thousands of grieving families anytime, anywhere in a moderated, safe space
• Free yoga, meditation, and breathwork designed specifically for pregnancy and infant loss with trauma-informed somatic healing practices
• Care packages and guided journals delivered to families in need with comfort items, resources, and healing prompts
• Funeral and memorialization assistance providing financial support for families who cannot afford burial, cremation, or funeral costs
• Comprehensive support resources including educational materials on grief, trauma, and healing, with guides for partners, siblings, grandparents, and professionals
• "Cry It Out Loud" podcast featuring raw, honest conversations about pregnancy loss and grief, interviews with families, expert perspectives on healing and resilience, free for all listeners
• CME accreditation for medical professionals, educating doctors, nurses, and healthcare providers to build a more compassionate, informed medical culture around pregnancy loss

The problem we solve

The Hidden Crisis: 1 in 4 pregnancies end in loss. That's 21,000 stillbirths and 24,000 infant losses annually in the United States alone, affecting over 1 million families each year. Yet pregnancy loss and infant loss remain some of the most under-discussed, under-resourced, under-supported health crises in America.

The Isolation: Most grieving families are completely alone. They don't know where to turn. They can't afford therapy. They don't know other families who've experienced what they have. The grief is compounded by isolation, stigma, and the crushing weight of believing they're the only ones.

The Cost: For families already devastated by loss, adding the financial burden of therapy, counseling, funeral costs, and support services is impossible. Mental health care is expensive. Funerals are expensive. Community is expensive. And so families grieve silently, without help, and often without hope.

The Gap: There is no other nonprofit providing the breadth and depth of free, comprehensive support that pregnancy and infant loss families need. We fill that gap completely—removing every barrier to healing.