Volunteer: Design Holiday Campaign Emails Featuring Survivor-Owned Businesses

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. Free Brands is a survivor-led nonprofit that creates entrepreneurship pathways for survivors of trafficking and gender-based violence, so they can build businesses and lasting economic freedom. Each December our 12 Days of Christmas campaign spotlights twelve survivor-owned businesses, and email is one of our most direct lines to the people ready to support them. The challenge is that email is where we consistently leave opportunity on the table. Our messages go out plain and last-minute, without the design or the build-up that turns a reader into a shopper. As a one-person team heading into our busiest season, we do not have the capacity to craft a polished email series on our own, and we want this year’s campaign to reach inboxes with the same care we put into everything else. We are looking for someone to design and lay out our holiday campaign emails: one teaser email that goes out before the campaign to build anticipation, and twelve daily emails for December 1 through 12, each spotlighting one survivor-owned business and driving readers to shop. Each email should feel distinct and give its business its own moment, while the full series holds together as one cohesive campaign. We send through HubSpot, so the emails need to be built to work in HubSpot. You will design within our existing brand, using our colors, fonts, and logo, and I will provide the copy, business details, and photography as the campaign comes together. As the founder, I will be your single point of contact throughout. Success looks like a teaser that builds excitement and twelve daily emails people open and act on, sending real support to survivor-owned businesses during the season that matters most. Free Brands Mission: Free Brands is a grassroots survivor-led nonprofit on a mission to create accessible pathways for survivors of trafficking and gender based violence to build wealth and freedom through entrepreneurship