Volunteer: Brand Guidelines + Brand System for New Art x Policy Organization
About the Role
Climate House, a soon-to-launch cultural institution and think tank, is seeking a graphic designer to refine our existing brand guidelines and develop a more coherent, adaptable brand system. This project aims to strengthen the relationship between Climate House’s visual identity, language, and institutional purpose, ensuring our brand communicates clearly, maintains visual coherence, and supports distinct projects without losing a recognizable identity.
Responsibilities
- Review and update existing brand guidelines, identifying areas for refinement and addressing challenges encountered during implementation.
- Develop a more integrated and adaptable visual system, establishing clear relationships between core brand elements (color, typography, graphic treatments, imagery, etc.).
- Refine existing brand assets and create additional foundational elements, particularly those that transfer effectively across digital, print, event, and other applications.
- Provide practical guidance for applying the brand system across future projects and materials, balancing consistency with flexibility for distinct programs and collaborations.
- Deliver an updated brand guidelines document and organized, editable source files for core brand assets and system components.
Qualifications
While not explicitly stated, the role requires a professional with experience in graphic design, brand development, and visual identity systems, particularly in creating adaptable and coherent brand guidelines for cross-platform applications.
About Climate House
Climate House is a creative think tank using the arts to illustrate actionable pathways forward and bring them to life. Our approach is grounded in:
- Embodied Climate: Communicating climate change through universal sensory language to reintegrate it as a core, felt issue in daily life.
- Universal Sensory Language: Using the language of the senses to reframe climate as an everyone issue, empowering the public to engage creatively and meaningfully.
- Culture-First: Employing cultural tools to meet audiences where they are, designing tailored, culture-driven programming.
- Show-not-tell: Grounding solutions in experiential, actionable blueprints that allow audiences to feel and connect with solutions.