Volunteer: 90-Day Enrollment Funnel and Family Conversion Strategy

About the role

We are seeking a skilled marketing or customer acquisition professional to help evaluate our current family journey and build a more intentional 90-day enrollment funnel for Live2Create Leadership Academy. The goal is to move prospective families from initial interest to enrollment, addressing challenges such as tuition affordability and the need for trust-building due to our non-traditional educational model.

Responsibilities

• Evaluate the current family enrollment journey and identify areas for improvement.
• Develop a comprehensive enrollment funnel covering lead generation, initial follow-up, Family Conversations, information sessions, applications, acceptance, deposits, and enrollment.
• Create deliverables such as:
  • A family enrollment funnel map.
  • Lead segmentation strategy.
  • Follow-up cadence and nurture recommendations (email and text).
  • Parent messaging and tuition objection strategy.
  • Referral strategy and lead source recommendations.
  • A simple dashboard for tracking conversion from inquiry through enrollment.
• Help enroll 8–12 founding students while building a repeatable system for future enrollment cycles.
• Collaborate with the founder and team to implement recommendations quickly and measure results.

Requirements

• Experience in marketing, customer acquisition, or enrollment funnel development.
• Ability to analyze existing lead data and identify drop-off points in the enrollment process.
• Strong communication skills to craft clear, compelling messaging for families.
• Familiarity with tools for tracking and nurturing leads (e.g., email, text, dashboards).

About the organization

Live2Create Leadership Academy is a faith-based middle school offering a unique educational experience centered on leadership, creativity, personalized learning, and real-world application. The academy is part of Live2Create Foundation Network, Inc., a 501c3 nonprofit dedicated to promoting positive well-being in African American youth and underserved communities through expressive arts.

We already have an active website, admissions materials, social media presence, email communication, Family Conversations, information sessions, tuition information, a growing FAQ library, and an existing lead list. A board member is reviewing previous leads to understand drop-off points, and our social media manager is supporting ongoing awareness efforts.