VM Consulting | Director, Strategy

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes: About VaynerMedia (but we shouldn't repeat job title). The "Overall Purpose Strategy at VaynerMedia provides a crucial perspective..." is about role? Actually it's description of team. Could be "About the role". Then "What You'd Do:" is responsibilities. Then "Who You Are" and "What you have:" are qualifications/skills. Benefits: list of benefits: Employer-sponsored 401k with match, Medical, Dental, and vision coverage, Unlimited PTO, Caregiver (Parental) Leave, Health and Wellness benefits. Pay: Base Salary $135,000—$155,000 USD. Schedule: "This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time." That's schedule info (hybrid). So we can include Schedule section. We must not include boilerplate like EEO, legal, etc. Remove cookie/navigation/legal/EEO etc. Also remove application instructions (none). Also remove duplicated lines. We need to preserve all substantive information. So we need to include the description of VaynerX and VaynerMedia? The instruction: "Do NOT repeat the job title as a heading (the page already shows it)". The job title is "Relevance Strategy Director". The posting includes intro about VaynerX and VaynerMedia. That is substantive info about company. Should we include it? It's not under a heading but we can put it in a

before sections? The instruction: Output ONLY the HTML fragment — no /. We can include a

with company overview. Then sections. We must not invent or summarize away detail. So we need to keep details like "Founded by Chairman Gary Vaynerchuk in January 2017..." etc. Also "VaynerMedia is a global integrated creative and media agency..." etc. Also "Overall Purpose Strategy at VaynerMedia provides a crucial perspective..." etc. Also "You will be the bridge between complex enterprise tech and internet-first creative." etc. Also responsibilities list. We need to use

for section headings. Use

• for any list of duties/requirements/benefits. Use

  for prose. We need to decide which sections to include: About the role (maybe company overview + role purpose). Responsibilities (What You'd Do). Requirements (maybe "Who You Are" and "What you have:"? Actually those are qualifications/skills. Could split: Qualifications (experience, leadership, etc.) Skills (specific abilities). But we can combine if content is thin. However we have enough for both. Let's extract: Company overview: VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Tingley Lane Trading, and VaynerSpeakers. ABOUT VAYNERMEDIA VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies. Overall Purpose Strategy at VaynerMedia provides a crucial perspective on business dynamics. We are a human-centric, culture-obsessed discipline that dives deep into audience insights, media trends, cultural shifts, and platforms. Our team is collectively redefining and modernizing how clients harness consumer intelligence, develop brand strategy, and plan for attention. We feed social with entertaining, hyper-relevant content that earns views. We are partnering with one of the most influential tech companies in the world to drive social content that commands attention. We aren't looking for a "social media manager" to schedule posts or a "brand strategist" for static decks. We need a Relevance Strategy Director specializing in the B2B Tech and AI sectors: a rare hybrid who is as comfortable unpacking an enterprise AI feature list or navigating the nuances of AI implementation convos on LinkedIn and Reddit as they are dissecting why a specific Reels hook went viral. You will be the bridge between complex enterprise tech and internet-first creative. Your goal is to take one of the world's most sophisticated tech stacks and make it the most culturally resonant brand in the digital landscape. You will be responsible for unlocking creative, cultural, and platform strategies that unlock social storytelling and entertainment. That's a lot of prose; could be About the role. Responsibilities (What You'd Do): list bullet points: - Own the day-to-day strategic direction, bringing cultural intelligence into every brief, recommendation, and creative conversation by communicating complex technical topics in accessible and culturally relevant ways to a variety of audiences across platforms that prioritize organic reach. - Develop insights to concept and drive recurring social formats (mini-series, live streams, or platform-specific "shows") that build loyal audiences, translating complex technical briefs into creator-led social content across multiple productions. - Partner with creative and production teams daily to maximize organic views. - Scan the social landscape (AI, Corporate Culture) daily to identify real-time cultural signals and formats, to enable timely brand responses. - Identify and educate the team on emerging voices in the Tech and AI space. - Maintain deep knowledge of AI and Tech creators - from Substack legends to YouTube demo teachers - to co-create content with built-in credibility. - Manage junior team members in synthesizing platform intelligence, pushing toward human, culturally grounded insight over raw performance data and metrics recaps. - Partner closely with social creators to ensure technical products and messages are paired with actionable cultural insights to fuel high-performing content. - Deliver reports on social conversations and community sentiment, serving as a flexible strategic resource deployable across multiple initiatives. That's a list. Who You Are (traits): bullet points? It's a series of statements: "You believe "B2B" shouldn't stand for "Boring-to-Boring." You speak the language of tech but have an instinctive understanding of viral creative and platform mechanics. You spend your weekends lurking in niche subreddits or watching video essays on tech history. You have a "hacker mindset": you like to experiment, break things, and find the shortcut to attention. You are chronically online, deep in the web, and know your way around a suite of tech products. You know and understand social media, creative thinking, and the creator economy. You can confidently defend a high-concept creative idea to a room full of C-suite engineers." That could be Qualifications or Skills. We'll treat as Qualifications. What you have: list bullet points: - Experience in brand strategy, social strategy, cultural strategy, or a related advertising or publishing environment. - Strong leadership experience, recognized for the ability to balance mentorship and team empowerment while ensuring quality strategic output. - A genuine finger on the pulse of AI and an understanding of the ever-changing, always-on conversations. You don't just find the news; you understand the underlying features and how to speak authentically to end users who have limited AI fluency. - A deep network in the culture of Tech and AI: connected to the right communities, subreddits, and events. - Proven experience in social strategy, content curation, or community management for nuanced audience segments and technical cohorts. - The ability to spot early cultural signals and translate them into strategic value for clients. - Exceptional writing skills for crafting internal reports, cultural stewardship, and POV documents. - A strong curiosity, "go-getter energy," and a bias for action to ensure insights drive tangible, executable creativity. That's skills/qualifications. Benefits: list bullet points: - Employer-sponsored 401k with match - Medical, Dental, and vision coverage - Unlimited PTO - Caregiver (Parental) Leave - Health and Wellness benefits Pay: Base Salary $135,000—$155,000 USD. Schedule: hybrid position subject to workplace attendance and in-office work requirements. We need to ensure we don't include filler like "Exact compensation may vary based on skills, experience, and location." That's actually part of Pay? It says "Exact compensation may vary based on skills, experience, and location." That's a qualifier but still substantive? It's not a specific number; it's a statement that compensation may vary. The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. The posting does state Base Salary range, so we can include Pay section with that range. The qualifier "Exact compensation may vary..." is somewhat filler but still part of compensation description. Might be okay to include as a

  after the range. But we should avoid filler like "varies". However the phrase "Exact compensation may vary based on skills, experience, and location." is not a placeholder; it's a statement that compensation may vary. It's not "commensurate with experience". It's okay. We'll include Pay section with

  Base Salary $135,000—$155,000 USD.

  and maybe a

  Exact compensation may vary based on skills, experience, and location.

  Schedule: we can include

  This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time.

  Now we need to output HTML fragment only. Structure:

  Company overview paragraphs...

  About the role

  Overall Purpose Strategy at VaynerMedia provides a crucial perspective on business dynamics....

  Responsibilities

  • ...
  ...

  Qualifications

  You believe "B2B" shouldn't stand for "Boring-to-Boring." You speak the language of tech but have an instinctive understanding of viral creative and platform mechanics. You spend your weekends lurking in niche subreddits or watching video essays on tech history. You have a "hacker mindset": you like to experiment, break things, and find the shortcut to attention. You are chronically online, deep in the web, and know your way around a suite of tech products. You know and understand social media, creative thinking, and the creator economy. You can confidently defend a high-concept creative idea to a room full of C-suite engineers.

  Skills

  • Experience in brand strategy, social strategy, cultural strategy, or a related advertising or publishing environment.
  • Strong leadership experience, recognized for the ability to balance mentorship and team empowerment while ensuring quality strategic output.
  • A genuine finger on the pulse of AI and an understanding of the ever-changing, always-on conversations. You don't just find the news; you understand the underlying features and how to speak authentically to end users who have limited AI fluency.
  • A deep network in the culture of Tech and AI: connected to the right communities, subreddits, and events.
  • Proven experience in social strategy, content curation, or community management for nuanced audience segments and technical cohorts.
  • The ability to spot early cultural signals and translate them into strategic value for clients.