Visual Merchandising Manager

Job Description

About the role

Implement and maintain visual merchandising strategies to achieve exceptional presentation standards across the US region. Apply industry best practice and emerging trends to deliver confident, commercially effective visual strategies.

Responsibilities

• Travel interstate as required to support store openings and training.
• Define seasonal vision and styling direction for the US region.
• Analyze sales performance, budgets and sell-through to inform floor moves and optimize product placement.
• Collaborate with Buying and Planning teams to ensure aligned and effective merchandising plans.
• Produce RTW & Accessories floor plans for all US retail product launches.
• Develop launch window and mannequin concepts for approval, balancing local and national business needs.
• Review performance and refine visual direction as required.
• Design elevated and achievable window and mannequin directives that reflect the brand’s seasonal vision.
• Plan and deliver fortnightly window updates aligned to commercial priorities.
• Evaluate performance and identify opportunities for improvement.
• Oversee interior and exterior visual standards across all US region.
• Ensure store environments support a luxury client experience, including cleanliness, lighting, scent, music, furniture & fixtures.
• Develop and deliver garment presentation guidelines aligned with seasonal direction.
• Conduct regular store visits to support and train retail teams and ensure brand standards are consistently met.
• Provide visible leadership and act as a role model for brand and behavioral standards.
• Coach and motivate team members to achieve their full potential.
• Collaborate with Retail Management to identify succession opportunities for team members interested in VM.
• Foster an inclusive, positive and high-performing team culture.
• Deliver tailored in-store VM training aligned to individual store needs.
• Maintain ongoing communication with Regional and Store Managers to support capability development.
• Lead and evolve the Visual Merchandising Captain Program to build VM capability within retail teams.
• Develop and maintain strong, trusting relationships with all US Regional Retail Managers and Field Trainers, and collaborate to improve performance.
• Manage the US VM budget, including annual submission and ongoing expenditure tracking.
• Maintain and update VM policies, procedures and training resources.
• Develop clear, concise weekly communications covering VM direction, product and delivery updates.
• Manage the pilot store setup for new product launches.
• Plan and submit weekly store visit schedules.
• Review weekly reporting to understand performance of the US region.
• Uphold all occupational health and safety policies and non-negotiable standards.
• Ensure incidents are reported promptly and appropriately to the Retail Director and HR.

Seasonal Visual Merchandising Direction

Define seasonal vision and styling direction for the US region. Communicate clear seasonal direction to the US VM team. Analyze sales performance, budgets and sell-through to inform floor moves and optimize product placement. Collaborate with Buying and Planning teams to ensure aligned and effective merchandising plans. Produce RTW & Accessories floor plans for all US retail product launches. Develop launch window and mannequin concepts for approval, balancing local and national business needs. Review performance and refine visual direction as required.

Windows

Design elevated and achievable window and mannequin directives that reflect the brand’s seasonal vision. Plan and deliver fortnightly window updates aligned to commercial priorities. Communicate window direction via weekly VM summaries. Evaluate performance and identify opportunities for improvement.

Store & Stock Presentation

Oversee interior and exterior visual standards across all US region. Ensure store environments support a luxury client experience, including cleanliness, lighting, scent, music, furniture & fixtures. Develop and deliver garment presentation guidelines aligned with seasonal direction. Conduct regular store visits to support and train retail teams and ensure brand standards are consistently met.

Store Teams Training & Development

Provide visible leadership and act as a role model for brand and behavioral standards. Coach and motivate team members to achieve their full potential. Collaborate with Retail Management to identify succession opportunities for team members interested in VM. Foster an inclusive, positive and high-performing team culture. Deliver tailored in-store VM training aligned to individual store needs. Maintain ongoing communication with Regional and Store Managers to support capability development. Lead and evolve the Visual Merchandising Captain Program to build VM capability within retail teams. Develop and maintain strong, trusting relationships with all US Regional Retail Managers and Field Trainers, and collaborate to improve performance.

VM Teams Training & Development

Lead, coach and develop the VM team to ensure consistent execution and professional growth. Identify and implement succession planning initiatives. Promote a collaborative, results-driven and inclusive working environment. Deliver ongoing feedback and development support through regular store and team engagement.

Administration

Manage the US VM budget, including annual submission and ongoing expenditure tracking. Maintain and update VM policies, procedures and training resources. Develop clear, concise weekly communications covering VM direction, product and delivery updates. Manage the pilot store setup for new product launches. Plan and submit weekly store visit schedules. Review weekly reporting to understand performance of the US region.

Health & Safety (WHS)

Uphold all occupational health and safety policies and non-negotiable standards. Ensure incidents are reported promptly and appropriately to the Retail Director and HR.

Requirements

• Visual Standards Compliance: 100% of stores meeting brand visual standards as measured through VM audits, store visits, and visual reporting.
• Sales Uplift from VM Execution: Sales performance vs prior period or benchmark following major floor moves, launches, or window changes.
• Seasonal VM Execution Timeliness: On-time delivery of seasonal directives, launch directives, weekly VM direction, and ad hoc communication across the network.
• Window Performance Effectiveness: Sell-through or high conversion of styles featured in window/mannequin presentations.
• Consistency Across the Network: Reduction in VM inconsistencies between stores, measured via weekly VM direction, store visits and leadership feedback.
• VM Training Impact: Improvement in store VM capability post training sessions (e.g., confidence, execution quality, adherence to guidelines).
• Consistency in VM Direction: Consistent sharing of weekly VM feedback directives with a high compliance rate from retail teams.
• VM Team Development & Retention: Progression, retention, and capability growth of VM Coordinators, including succession readiness.
• Budget Management: VM budget adherence, measured by variance to approved annual budget and cost efficiency of VM initiatives.
• Cross-functional Collaboration Effectiveness: Quality and timeliness of collaboration with Buying, Planning, Retail Management and Global VM, reflected through launch execution success and stakeholder feedback.

Pay

Salary: 100000 - 110000 USD (hourly)