Visual Merchandising Manager

Balsam Hill Studio — Visual Merchandising & Retail Experience

Develop and execute premium visual merchandising strategies across Balsam Hill Studio retail stores, kiosks, and future retail concepts, ensuring compelling brand storytelling and consistent execution across all locations.
Design and maintain storefront windows, perimeter merchandising, displays, fixtures, and in-store moments that align with brand standards and drive commercial performance.
Partner with Retail Operations, Merchandising, Marketing, Creative, and Store Teams to translate business priorities into in-store execution.
Use store performance metrics, customer behavior insights, and field observations to identify visual merchandising opportunities that improve traffic capture, conversion, average order value (AOV), and units per transaction (UPT).
Develop visual merchandising solutions for clearance, promotional, and end-of-life (EOL) inventory that maintain brand integrity while supporting inventory productivity.
Conduct regular store visits and travel to stores to audit visual standards, coach store teams, identify opportunities, and ensure consistent execution.
Develop and maintain visual merchandising SOPs, playbooks, floor sets, fixture guidelines, and execution standards for store teams.
Train and coach store teams on visual merchandising standards, product placement, styling techniques, customer flow, and premium brand presentation (*this will required travel to the BH Studio stores in Hawaii on a quarterly basis).

Wholesale & Indirect Retail — Retail Marketing & Content

Turn product features into clear, benefit-led messaging that resonates with holiday shoppers; deliver concise messaging that drives action across mass retail, premium/design, and marketplace channels.
Work with account managers to support line reviews, product launches, and ongoing optimization, ensuring content helps win placement and drive sell-through.
Continuously improve content using retailer feedback, sales data, and insights.
Provide visual merchandising recommendations and support for wholesale partners and shop-in-shop environments to ensure strong brand presentation outside of owned retail.

B2B & Commercial — Visual Sales

Develop visually compelling mockups and concept presentations that bring large-scale physical installations to life for prospective and existing B2B customers.
Leverage AI tools to produce polished sales and marketing assets, including one-pagers, pitch deck visuals, and digital collateral, that support enterprise prospecting and account growth.
Collaborate with sales and account teams to translate customer briefs and installation requirements into client-ready visuals.