Visual Merchandising Manager

Balsam Hill Studio — Visual Merchandising & Retail Experience

• Develop and execute premium visual merchandising strategies across Balsam Hill Studio retail stores, kiosks, and future retail concepts, ensuring compelling brand storytelling and consistent execution across all locations
• Design and maintain storefront windows, perimeter merchandising, displays, fixtures, and in-store moments that align with brand standards and drive commercial performance
• Partner with Retail Operations, Merchandising, Marketing, Creative, and Store Teams to translate business priorities into in-store execution
• Use store performance metrics, customer behavior insights, and field observations to identify visual merchandising opportunities that improve traffic capture, conversion, average order value (AOV), and units per transaction (UPT)
• Develop visual merchandising solutions for clearance, promotional, and end-of-life (EOL) inventory that maintain brand integrity while supporting inventory productivity
• Conduct regular store visits and travel to stores to audit visual standards, coach store teams, identify opportunities, and ensure consistent execution
• Develop and maintain visual merchandising SOPs, playbooks, floor sets, fixture guidelines, and execution standards for store teams
• Train and coach store teams on visual merchandising standards, product placement, styling techniques, customer flow, and premium brand presentation

Wholesale & Indirect Retail — Retail Marketing & Content

• Turn product features into clear, benefit-led messaging that resonates with holiday shoppers; deliver concise messaging that drives action across mass retail, premium/design, and marketplace channels
• Work with account managers to support line reviews, product launches, and ongoing optimization, ensuring content helps win placement and drive sell-through
• Continuously improve content using retailer feedback, sales data, and insights
• Provide visual merchandising recommendations and support for wholesale partners and shop-in-shop environments to ensure strong brand presentation outside of owned retail

B2B & Commercial — Visual Sales Enablement

• Develop visually compelling mockups and concept presentations that bring large-scale physical installations to life for prospective and existing B2B customers
• Leverage AI tools to produce polished sales and marketing assets, including one-pagers, pitch deck visuals, and digital collateral, that support enterprise prospecting and account growth
• Collaborate with sales and account teams to translate customer briefs and installation requirements into client-ready visuals

About Us

Balsam Brands is a global, omnichannel retailer with roots in Christmas and seasonal décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, Canada, Mexico, and the Philippines.

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

- Check out our flagship brand, Balsam Hill: balsamhill.com

- Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023

- Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/

- Glassdoor: https://bit.ly/balsambrands-glassdoor

The base pay range for this position is: $XXX,XXX to $XXX,XXX. Where an individual falls within that range will vary based on several factors including geographic location and may vary depending on candidate qualifications and experience, applicable skills, and other job-related factors. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

#LI-Hybrid

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