Visual Content Specialist

About the role

The Visual Content Specialist is a creative self-starter, providing internal and external communications support through visual content for initiatives designed to enhance the organization's employment and consumer brands. You will develop, produce, design, and edit a variety of multimedia visual content aligned with the brand voice for video, digital, print, and other related uses.

Responsibilities

• Follow art and content direction from Director of Marketing and Communications to execute visual components of the brand's content strategy and tell the story through photography, design, or video
• Shoot, design, produce, cut and edit using design tools to produce professional visual content
• Attend events to capture photo and video imagery to be used in social media, as well as take professional headshots of attending team members
• Ensure that all visual messaging developed for the company are accurate, timely, persuasive, on-brand, and meet the organization's objectives
• Apply photography and videography skills to build visual content for internal and external use across marketing, corporate initiatives, training, recruitment, benefits, and any other communications-related areas
• Promote consistent messaging by staying true to the brand voice across all forms of mediums
• Collaborate with colleagues to service visual content needs and objectives. Work closely with Marketing & Communications Specialist and Graphics Designer to produce cohesive and compelling materials
• Coordinate and collaborate to drive visual content initiatives with cross-functional teams. Facilitate and lead meetings/discussions to collect ideas, information, stories, and material necessary to develop strategy and tactics necessary for execution of goals
• Provide guidance and offer content opportunities across teams and individuals as help is needed
• Ensure attention to detail i.e. checking that all team members in photography are in correct PPE, removing debris from frame, etc.
• Comfortable working with team members to