Video Storytelling & YouTube Strategy Team

About the Role

The Video Storytelling & YouTube Strategy Team will help The Animal Cause, Inc. develop a consistent, credible, and mission-aligned video presence that tells the truth about our work and helps people understand how they can participate. This is not simply a video-editing position. The team will help build a repeatable video communications system—from identifying stories and planning content through production, publishing, audience engagement, measurement, and improvement. Content may include rescue and transport stories, animals seeking homes, fundraising campaigns, Mercy Stage, The Shepherd's Ark, volunteer opportunities, organizational history, animal-welfare education, successful outcomes, behind-the-scenes work, and the people and animals who make the mission possible. The team will work collaboratively with the Marketing Strategy & Campaign Team, Website Administration & Digital Operations, Technology & AI, and other volunteers as appropriate. The goal is not to create content simply for the sake of posting. The goal is to use truthful, compelling storytelling to increase understanding, build appropriate awareness, connect people with opportunities to help, and ultimately strengthen the organization's ability to serve animals.

What You May Help Build

Depending on skills and availability, team members may contribute to:

• YouTube channel organization and development
• Long-form video strategy
• YouTube Shorts
• Rescue and animal-story videos
• Transport storytelling
• Fundraising videos and campaign support
• Mercy Stage content
• Adoption and animal-visibility videos
• Volunteer-recruitment content
• Educational and animal-welfare content
• Organizational-history and mission storytelling
• Behind-the-scenes documentation
• Video repurposing across social media and the website
• AI-assisted video production where appropriate
• Thumbnails and visual packaging
• Video titles, descriptions, playlists, and metadata
• Audience engagement and discoverability
• Video performance analysis
• Development of repeatable video-production workflows

Immediate Priorities

The team will initially help establish the foundation for a sustainable video program. Initial work may include:

• Review the existing YouTube channel and videos
• Confirm and organize the nonprofit's YouTube presence
• Review existing videos for opportunities to repurpose or improve
• Develop appropriate playlists and channel organization
• Develop or refine channel/about copy
• Establish a consistent video-upload checklist
• Develop a practical structure for Shorts versus longer-form content
• Identify existing photographs and video footage that can be transformed into useful stories
• Identify opportunities to tell the organization's story using existing material from our rescue, transport, animals, programs, and travels
• Recommend a manageable publishing workflow that can eventually be supported by multiple volunteers

Time Commitment

Initial commitment approximately 5–10 hours per week. Additional time may be available or requested during active campaigns, depending on volunteer availability. This is a remote volunteer opportunity.

Screening Questions

• What video, YouTube, storytelling, marketing, or digital-media experience would you bring to this team?
• Which areas are your strongest—strategy, filming, editing, storytelling, YouTube management, Shorts, thumbnails, analytics, AI-assisted production, or something else?
• Please provide examples of video or digital-media work you have created, if available.
• How would you turn existing photographs and footage into a compelling story rather than simply creating a slideshow?
• How would you approach using AI in nonprofit video production while maintaining authenticity and public trust?
• Tell us about a time you had to work independently on a project with limited direction or resources.
• How would you determine whether a video was successful?
• Why are you interested in contributing your skills to Christian animal-welfare work?
• What is your realistic weekly availability for this volunteer opportunity?
• Is there anything you would need from The Animal Cause, Inc. to contribute effectively?

How To Apply

Send your resume, location, and answers to the screening questions to hr@animalcause.org. Applications are only open to current citizens and residents of the United States and over the age of 21.