Director, YouTube Strategy and Operations

About the role

Sinclair is seeking an experienced YouTube Platform Lead to help own the strategy, performance, and operational excellence of our YouTube presence across podcasts, news stations, and social-first brands. This is a specialized platform leadership role, not a general social production position. The ideal candidate brings deep, hands-on expertise in how YouTube works as a distribution, discovery, and monetization engine. They will help define how Sinclair uses YouTube to grow audiences, extend brand reach, and generate revenue across news, sports, and entertainment content.

Responsibilities

• Serve as Sinclair’s internal subject matter expert on YouTube and help oversee YouTube strategy across podcasts, news stations, and social verticals, including channel architecture, programming, and publishing strategy.
• Build platform-specific growth strategies for each brand and content type, balancing reach, retention, frequency, and monetization.
• Partner closely with sales, editorial, production, social, legal, and product leadership to ensure YouTube is integrated into Sinclair’s broader digital strategy.
• Analyze KPIs such as views, watch time, CTR, retention, subscriber growth, RPM, revenue, and other key metrics to guide overall YouTube strategy.
• Translate platform changes, policy updates, and algorithmic shifts into actionable guidance for teams across the organization.
• Develop monetization strategies that maximize revenue while protecting brand safety, content rights, and long-term channel health.
• Create repeatable operating processes and training that help producers, editors, and channel managers build content that performs well on YouTube.
• Represent Sinclair in conversations with vendors, partners, creators, and internal stakeholders as the lead subject matter expert on YouTube.

Requirements

• 5+ years of experience working directly with YouTube in a strategy, operations, programming, growth, or monetization role.
• Deep understanding of the YouTube ecosystem, including content ID, rights management, monetization rules, policy enforcement, and audience growth.
• Demonstrated success improving channel performance through better packaging, publishing strategy, analytics, and content optimization.
• Strong fluency with YouTube Analytics and related performance dashboards, with the ability to turn platform data into clear strategy and operating guidance.
• Experience working across editorial, legal, business, sales, and technical teams in a matrixed environment.
• Strong judgment, attention to detail, and comfort making decisions in a fast-moving, high-volume content operation.
• Ability to operate both strategically and tactically, with the discipline to build process and the flexibility to respond to platform changes quickly.
• Excellent communication and stakeholder-management skills.
• Experience managing a portfolio of YouTube channels at scale.
• Experience in news, podcasts, entertainment, or sports environments a plus.

Benefits

• Participation in a retirement plan.
• Life and disability insurance.
• Health, dental, and vision plans.
• Flexible spending accounts.
• 15 paid vacation days, 2 paid personal days, and 9 paid holidays.
• 40 hours of paid sick leave.
• Parental leave.
• Employee stock purchase plan.

Pay

The base salary compensation range for this role is $130,000 to $150,000. Final compensation will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Great benefits, an open-door policy, upward mobility, and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.