Video Production & Content Manager

Job Summary

The Dinerstein Companies is seeking a creative, strategic, and highly organized Video Production & Content Manager to lead the development and execution of video content across our multifamily, student housing, build-to-rent, and corporate brands.

Key Responsibilities

• Develop and execute a comprehensive video content strategy aligned with TDC's marketing and business objectives.
• Create engaging content for:
• Property marketing and leasing campaigns
• TDC Management events
• Corporate events
• Social media channels
• Resident lifestyle content
• Employee recruiting and culture campaigns
• Investor and owner communications
• Development and construction updates
• Executive messaging and thought leadership
• Identify emerging video trends, platforms, and storytelling techniques to keep TDC ahead of industry competitors.
• Manage all phases of video production, including:
• Creative concept development
• Storyboarding and scripting
• Production scheduling
• Talent coordination
• On-site filming
• Post-production editing
• Final asset delivery
• Plan and execute property video shoots nationwide.
• Maintain production calendars and ensure projects are completed on time and within budget.
• Coordinate with internal teams and external partners as needed.
• Videography & Editing
• Capture high-quality video footage of communities, amenities, residents, team members, and events.
• Edit long-form and short-form content for multiple platforms including:
• Instagram Reels
• TikTok
• YouTube
• Property websites
• Digital advertising campaigns
• Incorporate motion graphics, animation, music, captions, and branding elements.
• Ensure all content adheres to TDC brand standards.
• Social Media & Digital Content
• Partner with the Social Media Coordinator to create a consistent pipeline of video content.
• Develop platform-specific content strategies that maximize engagement and reach.
• Repurpose footage into multiple content formats to maximize ROI from each shoot.
• Equipment & Asset Management
• Manage video production equipment, software, and technology needs.
• Maintain digital asset libraries and footage archives.
• Evaluate and implement new video, AI, and content creation technologies.
• Performance & Analytics
• Monitor video performance metrics and audience engagement.
• Use analytics to refine content strategies and improve results.
• Provide regular reporting on video content effectiveness and campaign performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Film Production, Digital Media, or related field.
• 3-5 years of professional video production experience.
• Strong portfolio demonstrating videography, editing, and storytelling capabilities.
• Proficiency in:
• Adobe Premiere Pro
• Adobe After Effects
• Adobe Creative Suite
• Drone videography (FAA Part 107 preferred)
• Experience creating content for social media and digital marketing campaigns.
• Strong project management and organizational skills.
• Ability to travel nationwide for property shoots and company events.

Preferred

• Multifamily, real estate, hospitality, lifestyle, or agency experience.
• Photography experience.
• Motion graphics and animation expertise.
• Experience managing freelance videographers and creative vendors.
• Familiarity with AI-assisted video production tools and workflows.

Success Measures

Within the first year, the Video Production Manager will:

• Build a scalable video content program across TDC's portfolio.
• Increase the volume and quality of video content supporting leasing and branding initiatives.
• Establish a consistent social video strategy across corporate and property channels.
• Create a library of reusable video assets for marketing, recruiting, and investor relations.
• Support improved engagement, website performance, social growth, and brand awareness through video storytelling.

About the Company

At TDC, we believe great communities start with great stories. This role offers the opportunity to shape the visual identity of one of the nation's leading multifamily developers and operators while helping transform how we connect with residents, prospects, investors, and team members.