Video Content Strategist

About the role

At River, we are building the world's most trusted financial institution to empower people to take ownership of their financial lives through Bitcoin. We are looking for a Video Content Strategist to build River's YouTube channel and video output. You will own what we make and how we package it: sourcing and selecting ideas, writing host-led scripts, and crafting the titles and thumbnails that decide whether our work gets watched. Our audience is people navigating the reality that our money is slowly losing its value; your job is to make them trust us enough to hear the answers. The main goal of the channel is not to promote River’s products, but to create valuable content you would enjoy watching.

You'll report to River's Director of Marketing and work closely with our Host-Producer, the marketing team, and company leadership. River has raised more than $50 million from leading investors and has released its financials publicly.

Responsibilities

• Own the video content pipeline: generate and filter video ideas, sourcing input from across the marketing team and research.
• Own packaging of titles and thumbnails: craft and test them.
• Write scripts for medium to long-form videos that make money and Bitcoin topics clear, engaging, and impossible to click away from (host-led or animated).
• Develop hooks and introductions to retain the audience and provide structure.
• Ensure the story edit matches the script in structure and pacing.
• Drive YouTube success metrics: view count, retention, and returning-viewer rate, and iterate based on data.
• Build systems for consistent quality: idea backlog, filtering process, scripting process, and testing loop for titles and thumbnails.

Requirements

• A track record of growing a video channel, with measurable impact on views and retention.
• Obsession with packaging: deep understanding of titles and thumbnails, with opinions backed by examples.
• Exceptional writing and storytelling: ability to make dense economic ideas compelling in a single sentence.
• Strong understanding of the YouTube algorithm, retention curves, and click-through rate.
• Solid understanding of Bitcoin in the economic sense and its role in solving financial problems.
• Strong sense of ownership: gather input but make final calls and stand behind results.
• Integrity and professionalism in presenting facts and representing the brand.

Nice to have

• On-camera, interviewing, or hosting experience.
• Background in finance, economics, or journalism.

Pay

Annual salary range of $110–165k depending on experience; competitive compensation and equity.

Benefits

• Unlimited Paid Time Off.
• Parental leave, separate from PTO policy.
• Medical, dental, and vision insurance + 401k for US-based employees.
• Remote option: work from anywhere in the Americas or Europe.