Content Creator & Video Strategist

Responsibilities

• Conceive, shoot, and edit short-form video from idea to publish with full ownership of the final product.
• Lead creative direction and develop a distinct storytelling point of view, rather than executing pre-defined briefs.
• Create ~60% paid content designed to drive seasoning purchases, optimized for conversion and ROAS.
• Create ~40% restaurant content for New York and Las Vegas, capturing the food, ambiance, and dining experience.
• Tailor narratives to platform and funnel stage, from awareness to purchase-driving content.
• Schedule shoots, organize footage, and deliver content quickly without compromising quality.
• Collaborate with marketing team to align video content with campaigns, product launches, and brand priorities.

Requirements

• Expert storytelling ability—proven capacity to build compelling narratives around food, products, or experiences that drive action.
• Excellent editing skills with a strong sense of pacing, sound, and platform-specific formats (e.g., TikTok, Instagram Reels).
• Capable of capturing usable footage on an iPhone; polished videography is a plus but not required.
• 3–5 years of experience creating content with direct exposure to paid social media—proven track record of end-to-end creative performance.
• Proficiency in editing tools such as CapCut, Premiere, or equivalent, and familiarity with Meta Ads Manager.
• Understanding of eCommerce creative—ability to differentiate between brand awareness and direct-response content.
• Strong sense of ownership and pride in every piece of content, from concept to publish.
• Genuine passion for food and a love for the restaurant experience.
• Flexibility with schedule—willing to shoot evenings and weekends due to live service operations.
• Appreciation for brand history and legacy, especially within a long-standing institution like Golden Steer.